AdGear Advertiser vs. Magnite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdGear Advertiser
Score 3.2 out of 10
Mid-Size Companies (51-1,000 employees)
AdGear Advertiser is a cross-channel, third party ad server for publishers, networks, advertisers and agencies. Some key features include: Cross-channel Attribution, Dynamic Ads and CRM Integration.N/A
Magnite
Score 8.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Pricing
AdGear AdvertiserMagnite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdGear AdvertiserMagnite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
AdGear AdvertiserMagnite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdGear Advertiser
3.5
1 Ratings
71% below category average
Magnite
7.5
2 Ratings
1% above category average
Data Transfer4.01 Ratings7.02 Ratings
DSP integration3.01 Ratings8.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdGear Advertiser
5.4
2 Ratings
37% below category average
Magnite
8.0
2 Ratings
2% above category average
Ad campaign creation5.02 Ratings8.02 Ratings
Ad deployment5.02 Ratings8.02 Ratings
Display advertising7.02 Ratings8.02 Ratings
Ad display and retargeting segmentation5.02 Ratings8.02 Ratings
Sequence targeting5.02 Ratings8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdGear Advertiser
5.0
2 Ratings
44% below category average
Magnite
7.3
2 Ratings
6% below category average
Ad dashboards6.02 Ratings8.02 Ratings
Ad performance reports6.02 Ratings7.02 Ratings
Ad conversion tracking5.02 Ratings7.02 Ratings
Ad attribution reporting5.02 Ratings8.01 Ratings
Cross-channel ad management4.01 Ratings8.02 Ratings
Ad forecasting and optimization4.01 Ratings6.01 Ratings
Best Alternatives
AdGear AdvertiserMagnite
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Score 8.8 out of 10
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Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.8 out of 10
The Trade Desk
The Trade Desk
Score 7.8 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.8 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.8 out of 10
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User Ratings
AdGear AdvertiserMagnite
Likelihood to Recommend
8.0
(2 ratings)
9.0
(2 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdGear AdvertiserMagnite
Likelihood to Recommend
AdGear
AdGear Advertiser is good for finding large groups of customers and/or leads to encourage use of software or apps and to trigger usage. Adgear Advertiser may be less suited for targeting within subsets of potential customers, clients, or leads. More attention is needed to improve this aspect or section.
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Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
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Pros
AdGear
  • Easy setup
  • Smart product
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Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
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Cons
AdGear
  • User interface could use some improvement
  • Needs better setup process
  • Better way to fine tune targeting
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Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
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Usability
AdGear
The user interface of AdGear Advertiser does need some work. It is initially easy to set up and use but can get a bit bogged down. Maybe more initial training opportunities might help, as support is not the problem. Again, this will always be situational to a company's specific needs and goals.
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Magnite (Rubicon Project)
No answers on this topic
Support Rating
AdGear
AdGear Advertiser provides overall good support in the times it has been needed. We would like a better user interface and maybe better response times, but that is always situational and specific to certain company needs. Response is very thorough when received, so there is little to no need to go back through the process.
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Magnite (Rubicon Project)
No answers on this topic
Alternatives Considered
AdGear
AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
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Return on Investment
AdGear
  • Helped onboard users
  • Lacked meaningful segmentation
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Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
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ScreenShots

AdGear Advertiser Screenshots

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