TrustRadius

Adobe Customer Journey Analytics B2B Edition vs. Pega Customer Decision Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Customer Journey Analytics B2B Edition
Score 0.0 out of 10
N/A
Launched in June of 2025, Adobe Customer Journey Analytics B2B Edition gives marketing sales teams actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer’s journey.N/A
Pega Customer Decision Hub
Score 7.2 out of 10
N/A
Pega Customer Decision Hub optimizes customer lifetime value by providing an “always-on brain” to unify data, analytics, and channels into one connected experience. Customer Decision Hub collects data from every interaction as it’s taking place, combines that with the customer’s full interaction history to determine their current context, and then delivers nextbest-action recommendations. Pega aims to enable users to pivot between selling, serving, retaining, and nurturing in real time.
$97
Per User Per Month
Pricing
Adobe Customer Journey Analytics B2B EditionPega Customer Decision Hub
Editions & Modules
No answers on this topic
Case Management
$97.00
Per User Per Month
Unified Messaging
$145.00
Per User Per Month
Enterprise
$165.00
Per User Per Month
Digital Customer Engagement
$260.00
Per User Per Month
Offerings
Pricing Offerings
Adobe Customer Journey Analytics B2B EditionPega Customer Decision Hub
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe for pricing information.—
More Pricing Information
Community Pulse
Adobe Customer Journey Analytics B2B EditionPega Customer Decision Hub
Best Alternatives
Adobe Customer Journey Analytics B2B EditionPega Customer Decision Hub
Small Businesses
Ortto
Ortto
Score 8.9 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Quadient Inspire
Quadient Inspire
Score 9.3 out of 10
Dialpad Support
Dialpad Support
Score 9.1 out of 10
Enterprises
Quadient Inspire
Quadient Inspire
Score 9.3 out of 10
Verint Community
Verint Community
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Customer Journey Analytics B2B EditionPega Customer Decision Hub
Likelihood to Recommend
-
(0 ratings)
8.3
(9 ratings)
User Testimonials
Adobe Customer Journey Analytics B2B EditionPega Customer Decision Hub
Likelihood to Recommend
Adobe
No answers on this topic
Pegasystems
PRPC is a BPM and Case management suite from Pega Systems. Pega is a comprehensive suite which offers a unique theme of BPM development in the market. A no-coding approach based on rules with inheritance makes Pega a very powerful product but is very difficult to learn. Even, if we go to Pegasystems for training, we have to work on a project at least for a year to have some confidence. Areas where it requires improvements: 1) One of the first things that client's IT department questions about is proprietary BLOB column in PRPC, for them, it is a disadvantage, but as we all know BLOB is what makes the highly complex data model of any BPM application fit inside to a common schema which eliminates the help of a DBA. 2) Another area of improvement is: when using the wizards to generate rules (such as the connector wizards) you have to be careful about the level of coupling between the work object's data model and the interface's data model. This can also create maintenance issues. 3) The complete Pega suite of products have a long time to develop and deploy and it can be easily done using other low-cost software.
Verified User
Anonymous
Read full review
Pros
Adobe
No answers on this topic
Pegasystems
  • Ability to design custom integrated campaigns
  • Analytics to provide key insights and ability to tune your campaign accordingly
  • Ability to design agent workflows
Verified User
Anonymous
Read full review
Cons
Adobe
No answers on this topic
Pegasystems
  • Pega Customer Engagement Suite is ready to use out of the box with several features, but custom development is always needed.
  • Although new features can be quickly implemented, they have to go through a screening Business analysis process, QA screening and SCRUM based development.
  • Pega eliminates the need for custom code, but there are rare cases where an specific requirement has little to no support from Pega, and implementing custom code can break OOB functionality and make the system unstable.
David A. Herrera | TrustRadius Reviewer
David A. Herrera
Senior System Architect
Read full review
Alternatives Considered
Adobe
No answers on this topic
Pegasystems
I explained in detail in previous questions.
Prasanna Kumar | TrustRadius Reviewer
Prasanna Kumar
Assistant General Manager
Read full review
Return on Investment
Adobe
No answers on this topic
Pegasystems
  • Cost savings on print marketing and email due to better targeting
  • More timely campaigns to reach customers at the right time
John Silva, MBA | TrustRadius Reviewer
John Silva, MBA
Marketing Automation Strategist
Read full review
ScreenShots

Adobe Customer Journey Analytics B2B Edition Screenshots

Screenshot of Account Based Marketing Engagement using the Journey Canvas feature. Effective Account Based Marketing requires a deep understanding of the buying journey at the account level to determine the most impactful marketing activities to drive deal closer. Identify which experiences - both online and offline - are most impactful in driving closed opportunities. Journey canvas maps every interaction across accounts, buying groups, opportunities, campaigns and channels for clarity on what's working and what isn't. The Journey Canvas feature in CJA B2B Edition lets users see a detailed path for a specific high value account or buying group, including all known online and offline interactions. And users can contextualize key events, such as an MQL trigger and an Opportunity creation. Plus, Sales Development Reps can see the interaction history for specific accounts before outreach, allowing for highly relevant conversations.Screenshot of Cohort Segmentation. This identifies key groups of buyers to publish to CDP for activation in paid media, personalization or email orchestration. Cohort tables lets users group B2B entities - Accounts, Opportunities, Buying Groups - based on a shared starting point and track their progress across pipeline stages over time. By analyzing behavior patterns of buying groups, marketing and sales teams can understand the time to reach key milestones in the buying journey and determine which marketing efforts lead to faster pipeline progression.Screenshot of In-Person Events. The impact of in-person event attendance can be optimized by reporting on engaged accounts and viewing activity across multiple in-person events. Flow lets you visualize the paths accounts and buying groups take between key interactions or stages over time. Understanding what behaviors led to a key milestone, such as registering for an in-person event or flagging a lead as an MQL, helps both marketing and sales teams understand the most influential experiences that lead to conversion. For in-person events, the steps leading up to registration may include previous in-person event attendance, as well as digital experiences such as downloading white papers and case studies.Screenshot of Sales Stage Progression. The fallout report in CJA B2B Edition gives you sales funnel insights by letting you visualize conversion and drop off rates between predefined steps in a sequential journey. The fallout report can answer key questions around which steps in the sales stages caused the most drop off towards deal close.

Pega Customer Decision Hub Screenshots

Screenshot of