Reach your customers where they are, on their own terms.
February 28, 2020
Reach your customers where they are, on their own terms.
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketing
- Customer Decision Hub
Overall Satisfaction with Pega Customer Engagement Suite
Pega is used as the central hub for all marketing campaigns we run. We currently use it for Direct Mail, Email and CRM, with plans to insert campaigns in our web properties as well as My Account. Pega solves the problem of siloed campaigns that don't take into consideration the full picture of the customer journey. With Pega Customer Engagement Suite, there's ONE single point of decision that takes into consideration all related business rules, eligibility rules, and customer preferences before triggering any marketing interaction.
- Easy to customize complex business rules with a graphic UI to implement the logic
- Use of AI adaptive analytics to learn which marketing efforts work best
- Pega Academy is a great resource to get your Marketing team certified in the platform and familiar with how to implement campaigns in Pega
- Very steep learning curve to implement AI adaptive analytics
- More best practice templates for implementing business rules would be helpful.
- Cost savings on print marketing and email due to better targeting
- More timely campaigns to reach customers at the right time