Adobe Journey Optimizer

Adobe Journey Optimizer

Adobe Journey Optimizer

49 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Journey Optimizer	Score 8.1 out of 10	N/A	Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.	N/A

Pricing

Adobe Journey Optimizer

Editions & Modules

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Offerings

Pricing Offerings
Adobe Journey Optimizer
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

Optional

Additional Details

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More Pricing Information

Community Pulse
	Adobe Journey Optimizer
Considered Both Products	Adobe Journey Optimizer Verified User Account Manager Chose Adobe Journey Optimizer We can do all the things in Adobe Journey Optimizer instead of multiple systems. Incentivized Helpful? Verified User Director Chose Adobe Journey Optimizer Each of these products represents a legacy solution that has been replaced by AJO. AJO allows for all of these marketing functions to live within a single platfrom. While AJO has a learning curve that is steeper than working with individual vendors, it does allow for a … Incentivized Helpful? HV Hung Vong Data Excellence Manager Chose Adobe Journey Optimizer They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product Incentivized Helpful? Stefan Tabutov Senior Consultant - Data Activation Chose Adobe Journey Optimizer The AJO UI is more intuitive. Oracle Cloud has a lot more functionality and robust capabilities. Marketing Cloud is mature. AJO does not offer a lot of OOTB capabilities. Incentivized Helpful? SS Sreeraj Surendran Adobe Consultant Chose Adobe Journey Optimizer Working on developing integrations between these stacks. Incentivized Helpful? Verified User Employee Chose Adobe Journey Optimizer Adobe Journey Optimizer is a good tool to use when you can use it alongside other Adobe products. Incentivized Helpful?

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User Ratings
	Adobe Journey Optimizer
Likelihood to Recommend	7.9 (16 ratings)
Usability	7.1 (16 ratings)

User Testimonials
	Adobe Journey Optimizer
Likelihood to Recommend	Adobe AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market Incentivized Verified User Anonymous Read full review
Pros	Adobe pre built use case playbooks provide a basis for various trips provides customized messaging custom actions let different systems and databases be easily integrated Incentivized SK Sunil Khanderao Vice President Read full review
Cons	Adobe It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time there is a window of time during the day that the audiences give out errors and you can´t see the estimates I should be able to select STO in campaigns, not only in journeys I should be able to select the email parameters when using campaigns Incentivized Verified User Anonymous Read full review
Usability	Adobe At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users Incentivized Verified User Anonymous Read full review
Alternatives Considered	Adobe They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product Incentivized HV Hung Vong Data Excellence Manager Read full review
Return on Investment	Adobe Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate. Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments Incentivized Daniel Cardoso specialist Read full review
ScreenShots	Adobe Journey Optimizer Screenshots