Adobe Journey Optimizer continuous improvement of what is already excellent

Adobe Journey Optimizer has revolutionized business journeys. Now, with real-time events and hyper-personalization, we can offer excellence in communication, with a wealth of features for all channels.

A Adobe Journey Optimizer revolucionou as jornadas das empresas, agora com eventos em tempo real e a experiência da hiperpersonalização podemos oferecer excelência em comunicação, com riqueza de recursos para todos os canais.

I use Adobe Journey Optimizer to create a single, dynamic channel for 7 company brands, grouping all email senders into a single channel, using snippets to condition and optimize content creation, and using these results to create open metrics that trigger other channels like WhatsApp and SMS, in a simple way.

Eu uso o Adobe Journey Optimizer para criar um canal único e dinâmico para 7 marcas de empresas, agrupando todos os remetentes de e-mail em um único canal, o uso de fragmentos condiciona e otimiza a criação de conteúdo, e o uso desses resultados para criar métricas de abertura que acionam outros canais como Whatsapp e SMS, de forma simples.

When the student enrolls, they already receive a welcome email and other triggers for WhatsApp and SMS are added after 2 days, improving engagement, and being able to welcome this new student in real time, providing an excellent experience. We also have a landing pad about changing units or courses where the student enters the website and triggers are generated via the SDK to deal with problems they have such as changing courses or units