Item: Adobe Journey Optimizer
Rating: 8
Author: Hung Vong

Overall Satisfaction with Adobe Journey Optimizer

Use Cases and Deployment Scope

multi-touch omni-channel marketing journeys

Pros and Cons

Pros

multi-channel

Cons

more custimizations
default journey types for particular verticals

Return on Investment

we are still in the initiate stages of migration, so I don't have any ROI on this for the moment

Adobe Journey Optimizer is designed to orchestrate impactful customer journeys via unified data through 1:1 level personalization. Please explain how you utilize Adobe Journey Optimizer to provide an impactful customer Journey?

being able to build real time audiences that respond to our customer actions

Adobe Journey Optimizer allows you to communicate with customers in real time across all channels (i.e. email, web, app, mobile, etc.) in the moments that matter most. How has this impacted your day to day?

being real time we will be able to communicate to our customers as the right time with the right content

Usability

the product is great but and supports our huge customer base

They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product

Key Insights

Do you think Adobe Journey Optimizer delivers good value for the price?

Not sure

Are you happy with Adobe Journey Optimizer's feature set?

Yes

Did Adobe Journey Optimizer live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Journey Optimizer go as expected?

Would you buy Adobe Journey Optimizer again?

Yes

Likelihood to Recommend

Omni channel integration is particularly well.

Target and Control Stratified audiences can be new features

Comments

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Adobe Journey Optimizer review