TrustRadius

Adobe Mix Modeler vs. Amazon Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Mix Modeler
Score 0.0 out of 10
N/A
Fragmented measurement methodologies, slow time-to-insight, the deprecation of cookies, and other factors have made it increasingly difficult to measure the true impact of marketing efforts. Adobe Mix Modeler is a marketing measurement and planning application that consolidates and harmonizes marketing performance, conversion, internal and external factors, and other data to holistically measure, model, and plan marketing budget allocations across paid, earned,…N/A
Amazon Marketing Cloud
Score 8.6 out of 10
N/A
Amazon Marketing Cloud (AMC) is a cloud-based clean room solution in which advertisers can perform analytics and build audiences across pseudonymized signals, including Amazon Ads signals as well as their own inputs.N/A
Pricing
Adobe Mix ModelerAmazon Marketing Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Mix ModelerAmazon Marketing Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adobe Mix ModelerAmazon Marketing Cloud
Best Alternatives
Adobe Mix ModelerAmazon Marketing Cloud
Small Businesses
Agency Analytics
Agency Analytics
Score 9.1 out of 10
Agency Analytics
Agency Analytics
Score 9.1 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.8 out of 10
Supermetrics
Supermetrics
Score 9.8 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Mix ModelerAmazon Marketing Cloud
Likelihood to Recommend
-
(0 ratings)
8.3
(3 ratings)
Usability
-
(0 ratings)
7.3
(3 ratings)
User Testimonials
Adobe Mix ModelerAmazon Marketing Cloud
Likelihood to Recommend
Adobe
No answers on this topic
Amazon AWS
Amazon Marketing Cloud is best for multi-touch attribution, cross-channel performance measurement, and sophisticated audience segmentation. It assists brands in optimizing ad strategies through the analysis of customer journeys. It is less appropriate for real-time optimization because of data latency, small advertisers who lack data skills, and direct audience activation, which needs manual integration.
Verified User
Anonymous
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Pros
Adobe
No answers on this topic
Amazon AWS
  • A customer sees an ad for a smartwatch on Amazon, searches for reviews online, and later purchases it after seeing a remarketing ad. Amazon Marketing Cloud helps analyze and credit each step in this journey.
  • Analyzing past purchase data, any company in india can segment frequent buyers of organic food products, allowing advertisers to target them with personalized promotions.
  • track prices, stock etc
Shubhan Patange, MSPM | TrustRadius Reviewer
Shubhan Patange, MSPM
Data scraping specialist
Read full review
Cons
Adobe
No answers on this topic
Amazon AWS
  • It can add third party product services other than aws home ground applications
Verified User
Anonymous
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Usability
Adobe
No answers on this topic
Amazon AWS
I give Amazon Marketing Cloud an 8 for usability. It is incredibly powerful at data insights and analytics, but the use of SQL queries gives non-technical users a steep learning curve. And the 24-48 hour data delay handicaps real-time decision-making. But its advanced attribution analysis and audience segmentation make it a godsend for optimizing ad performance.
Verified User
Anonymous
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Alternatives Considered
Adobe
No answers on this topic
Amazon AWS
Since I haven't used other marketing analytics software, Amazon Marketing Cloud might seem like the standard. While it provides deep insights, its usability could be improved with simpler dashboards, automation, and real-time data. Comparing it with other tools in the future may help identify areas where it excels or falls short
Shubhan Patange, MSPM | TrustRadius Reviewer
Shubhan Patange, MSPM
Data scraping specialist
Read full review
Return on Investment
Adobe
No answers on this topic
Amazon AWS
  • Amazon Marketing Cloud showing great impact on our ROI and it is helping us and our customers to reduce TCO over the period of time
Verified User
Anonymous
Read full review
ScreenShots

Adobe Mix Modeler Screenshots

Screenshot of unified marketing sources. Connect all relevant data sources — including aggregate and event-level data —through a single, AI-driven system. This offers comprehensive measurement and precise channel attribution, so that a marketing budget can be based on holistic results, total incremental ROI, and impact across channels.Screenshot of advanced modeling techniques. Unlock consistent and comprehensive measurement insights for both bottom-up and top-down modeling approaches using proprietary AI and machine learning (ML). This technology integrates advanced multi-touch attribution with marketing mix modeling machine learning methodologies, ensuring measurements are as robust, granular, and accurate as possible.Screenshot of model insights used to guide strategy and optimizations, such as summarized marketing performance, channel contributions, and incrementality scoring, as well as options to dive deeper into historical performance over time, or event-level attribution insights.Screenshot of model transparency, to support investment and planning decisions with visibility into the statistical significance of model results.Screenshot of business factor insights. These enhance measurement, forecasting, and planning by ingesting data from internal and external business factors that affect marketing performance.