Amazon Marketing Cloud: Review
March 24, 2025

Amazon Marketing Cloud: Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Amazon Marketing Cloud

We utilize Amazon Marketing Cloud to gain a deeper understanding of our ad performance on Amazon. It helps us to quantify customer journeys, determine cross-channel influence, and optimize spend on ads. Its biggest problem it solves is transparency of attribution—Amazon Marketing Cloud provides data-driven insights over last-click models. We utilize it primarily to optimize audience targeting, increase conversion rates, and generate maximum return on ad spend (ROAS). By merging our first-party data, we understand more about the behavior of customers and create smarter budgets and smarter campaigns.

Pros

  • Cross-Channel Attribution: See which ad formats are driving conversions and adjust budgeting accordingly.
  • Custom Audience Insights: Create detailed audience segments and retarget high-intent buyers successfully.
  • Advanced Performance Metrics: Track real ad effect with incrementality analysis beyond simple conversion measurement.

Cons

  • Steep Learning Curve: Needs SQL skills, which makes it challenging for non-technical marketers.
  • Delayed Data Access: Insights take 24-48 hours to update, restricting real-time campaign optimization.
  • No Direct Audience Activation: No in-built tools to drive audience segments directly into Amazon Ads.
  • Higher ROAS: Insights generated by Amazon Marketing Cloud enhanced ad targeting, raising return on ad spend by 20%.
  • Improved Budget Allocation: Data-driven attribution analysis enabled 30% of spend to be redirected to top-performing channels.
  • Enhanced Customer Retention: Enhanced audience segmentation resulted in a 15% lift in repeat buying.
I give Amazon Marketing Cloud an 8 for usability. It is incredibly powerful at data insights and analytics, but the use of SQL queries gives non-technical users a steep learning curve. And the 24-48 hour data delay handicaps real-time decision-making. But its advanced attribution analysis and audience segmentation make it a godsend for optimizing ad performance.
I have compared Google Ads Data Hub and Meta's Advanced Analytics with Amazon Marketing Cloud. Amazon Marketing Cloud is most notable for its insights into the deep Amazon ecosystem, Google for cross-platform tracking, and Meta for extensive social engagement analysis. AMC's privacy-safe query-based model is powerful but SQL-skilled, in contrast to Google's more accessible UI.

Do you think Amazon Marketing Cloud delivers good value for the price?

Yes

Are you happy with Amazon Marketing Cloud's feature set?

Yes

Did Amazon Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Amazon Marketing Cloud go as expected?

Yes

Would you buy Amazon Marketing Cloud again?

Yes

Amazon Marketing Cloud is best for multi-touch attribution, cross-channel performance measurement, and sophisticated audience segmentation. It assists brands in optimizing ad strategies through the analysis of customer journeys. It is less appropriate for real-time optimization because of data latency, small advertisers who lack data skills, and direct audience activation, which needs manual integration.

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