Item: Amazon Marketing Cloud
Rating: 8
Author: Shubhan Patange, MSPM

Overall Satisfaction with Amazon Marketing Cloud

Use Cases and Deployment Scope

We use Amazon Marketing Cloud to store and analyze data for our client, helping them find the right leads at the right time. By studying customer behavior, we can figure out when someone is most likely to be interested and ready to buy. This helps us send the right message at the perfect moment, making marketing more effective. Our approach ensures that our client reaches potential customers when they are most likely to say yes, leading to better results, smarter decision-making, and higher returns on their marketing efforts.

Pros and Cons

Pros

A customer sees an ad for a smartwatch on Amazon, searches for reviews online, and later purchases it after seeing a remarketing ad. Amazon Marketing Cloud helps analyze and credit each step in this journey.
Analyzing past purchase data, any company in india can segment frequent buyers of organic food products, allowing advertisers to target them with personalized promotions.
track prices, stock etc

Cons

Complex Querying
Limited Real-Time Data Access
No Direct Activation for Campaigns

Return on Investment

Slower adoption
Smarter budget allocation
Extra workload

Usability

likely because while it offers powerful insights, it has challenges in ease of use. Amazon Marketing Cloud requires SQL knowledge for queries, making it difficult for non-technical users. Unlike traditional marketing tools with simple dashboards, Amazon Marketing Cloud demands manual data extraction and analysis, slowing down decision-making.
Another usability challenge is the lack of real-time data, which makes it hard to optimize campaigns instantly. If you want to adjust ad spend based on immediate performance, Amazon Marketing Cloud’s batch processing delays insights. Additionally, there’s no direct audience activation, meaning you have to export data manually instead of seamlessly applying insights within Amazon DSP.
However, Amazon Marketing Cloud is highly valuable for in-depth analysis, audience segmentation, and attribution modeling. With better user-friendly features like pre-built reports, automation, and real-time analytics, usability could improve significantly, making it easier for businesses to maximize its potential.

Alternatives Considered

Since I haven't used other marketing analytics software, Amazon Marketing Cloud might seem like the standard. While it provides deep insights, its usability could be improved with simpler dashboards, automation, and real-time data. Comparing it with other tools in the future may help identify areas where it excels or falls short

Key Insights

Do you think Amazon Marketing Cloud delivers good value for the price?

Yes

Are you happy with Amazon Marketing Cloud's feature set?

Yes

Did Amazon Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Amazon Marketing Cloud go as expected?

Yes

Would you buy Amazon Marketing Cloud again?

Yes

Likelihood to Recommend

If you notice that a certain ad is performing well during a flash sale and want to increase the budget immediately, Amazon Marketing Cloud won’t provide real-time data. You’ll have to use Amazon Ads Manager instead. Example is that with me client has a low ad budget or a small number of customers, Amazon Marketing Cloud might not provide enough data to give you meaningful trends or recommendations. If you find a group of high-value customers using Amazon Marketing Cloud, you can’t just click a button to target them directly in Amazon DSP. Instead, you have to manually export the data and upload it elsewhere.

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Amazon Marketing Cloud: Powerful Insights, But Hard to Use