AdPlayer.Pro vs. Magnite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdPlayer.Pro
Score 10.0 out of 10
N/A
AdPlayer.Pro provides publishers, brands & agencies, and corporate clients with an ecosystem of outstream video advertising solutions. Among these: Ad-enabled HTML5 video player with advanced self-serve capabilities Video ad server and ad management platform White label solution Outstream solution for publishers of non-video inventory Video hosting solutionN/A
Magnite
Score 8.9 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Pricing
AdPlayer.ProMagnite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdPlayer.ProMagnite
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
AdPlayer.ProMagnite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdPlayer.Pro
-
Ratings
Magnite
7.5
2 Ratings
2% above category average
Data Transfer00 Ratings7.02 Ratings
DSP integration00 Ratings8.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdPlayer.Pro
-
Ratings
Magnite
8.0
2 Ratings
3% above category average
Ad campaign creation00 Ratings8.02 Ratings
Ad deployment00 Ratings8.02 Ratings
Display advertising00 Ratings8.02 Ratings
Ad display and retargeting segmentation00 Ratings8.02 Ratings
Sequence targeting00 Ratings8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdPlayer.Pro
-
Ratings
Magnite
7.3
2 Ratings
6% below category average
Ad dashboards00 Ratings8.02 Ratings
Ad performance reports00 Ratings7.02 Ratings
Ad conversion tracking00 Ratings7.02 Ratings
Ad attribution reporting00 Ratings8.01 Ratings
Cross-channel ad management00 Ratings8.02 Ratings
Ad forecasting and optimization00 Ratings6.01 Ratings
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AdPlayer.ProMagnite
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User Ratings
AdPlayer.ProMagnite
Likelihood to Recommend
10.0
(1 ratings)
9.0
(2 ratings)
User Testimonials
AdPlayer.ProMagnite
Likelihood to Recommend
AdPlayer.Pro
This is an amazing solution for publishers of editorial content, which includes direct and programmatic monetization opportunities. Switching to outstream video ad formats boosts ads viewability and user engagement. With AdPlayer.Pro you can monetize your traffic more efficiently.
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Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
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Pros
AdPlayer.Pro
  • Powerful technology: advanced video ad player, video ad server and ad management platform.
  • Seamless integration.
  • Great tech support: some custom features were developed on our request.
  • Flexible volume-based pricing.
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Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
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Cons
AdPlayer.Pro
  • Some live streaming restrictions.
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Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
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Alternatives Considered
AdPlayer.Pro
No answers on this topic
Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
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Return on Investment
AdPlayer.Pro
No answers on this topic
Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
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ScreenShots