TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdEspresso by Hootsuite

    Score8 out of 10
    N/AAdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A

    AdPlify

    N/AN/AAdPlify helps run profitable ads on Facebook. It is a cloud based SAAS that finds hidden audiences, tracks competitors and targets super customers. This 7-in-1 toolset is chiefly for Facebook advertisers who can get a better profit from every dollar spent on Facebook. Keep the perfect ad angles and promotion strategies clear, discover new ideas and trends and also stay updated about your competitor’s actions. This tech provides detailed training and 24/6 live chat support.

    $67

    per year per user

    Pricing
    AdEspresso by HootsuiteAdPlify
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AdEspresso by HootsuiteAdPlify
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAdPlify Elite Monthly Payment- $17 AdPlify Elite Yearly Payment- $67
    More Pricing Information
    Features
    AdEspresso by HootsuiteAdPlify
    Ad Network Integration
    Comparison of Ad Network Integration features of AdEspresso by Hootsuite and AdPlify
    Feature
    AdEspresso by Hootsuite
    7.0
    2 Ratings
    5% below category average
    AdPlify
    -
    Ratings
    Data Transfer7.02 Ratings00 Ratings
    DSP integration7.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of AdEspresso by Hootsuite and AdPlify
    Feature
    AdEspresso by Hootsuite
    6.6
    2 Ratings
    17% below category average
    AdPlify
    -
    Ratings
    Ad campaign creation7.52 Ratings00 Ratings
    Ad deployment7.52 Ratings00 Ratings
    Display advertising7.02 Ratings00 Ratings
    Ad display and retargeting segmentation6.02 Ratings00 Ratings
    Sequence targeting4.92 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of AdEspresso by Hootsuite and AdPlify
    Feature
    AdEspresso by Hootsuite
    6.8
    2 Ratings
    13% below category average
    AdPlify
    -
    Ratings
    Ad dashboards7.62 Ratings00 Ratings
    Ad performance reports8.62 Ratings00 Ratings
    Ad conversion tracking7.62 Ratings00 Ratings
    Ad attribution reporting6.52 Ratings00 Ratings
    Cross-channel ad management6.02 Ratings00 Ratings
    Ad forecasting and optimization4.42 Ratings00 Ratings
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    AdEspresso by HootsuiteAdPlify
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    AdRoll
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    Score8.5 out of 10
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    User Ratings
    AdEspresso by HootsuiteAdPlify
    Likelihood to Recommend
    7.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    AdEspresso by HootsuiteAdPlify
    Likelihood to Recommend
    Hootsuite
    [AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
    Incentivized
    Read full review
    Teknikforce Ventures LLC
    No answers on this topic
    Pros
    Hootsuite
    • A/B testing
    • Mass advertising
    • Budget and finance
    Incentivized
    Read full review
    Teknikforce Ventures LLC
    No answers on this topic
    Cons
    Hootsuite
    • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
    • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
    • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
    Incentivized
    Read full review
    Teknikforce Ventures LLC
    No answers on this topic
    Alternatives Considered
    Hootsuite
    I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
    Incentivized
    Read full review
    Teknikforce Ventures LLC
    No answers on this topic
    Return on Investment
    Hootsuite
    • They have helped us greatly in lead generation for internal marketing efforts
    • Big focus on lead generation for clients, have helped sell dozens of homes for them!
    • Engagement and lead gen saw a big increase while using AdEspresso
    Incentivized
    Read full review
    Teknikforce Ventures LLC
    No answers on this topic
    ScreenShots

    AdPlify Screenshots

    Screenshot of RoI Calculator: Scale your ads intelligently & profitablyScreenshot of Ad Decorator: Make Your Ads Pop Out in The Overcrowded FeedScreenshot of Managing the Autoresponder List