AdsYield is an AdTech business that provides the Monetization Ad Network. The vendor states AdsYield offers an IAA revenue uplift for publishers because of its numerous demand partnerships with DSPs, international advertisers, and agencies.
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Magnite
Score 8.0 out of 10
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Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.
Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner. Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.