Adtran NetVanta series switches are a very desirable switch set at a reasonable price point with a large amount of configuration ability for both L2 and L3. They are best suited for medium to large institutions that are not Cisco Dependent. They work well for small businesses as well but may be too high of a price point and too large of a feature set needed for a SOHO type set up which may turn away customers in that range. The 1531/P series does offer a smaller switch with the option of PoE in the P model and gives a total of 12 individual ports between the 8 PoE ports, 2 non PoE ports, and 2 SFP ports capable of Gigabit or 2.5Gbps with Adtran's interconnect cable. This may be more suitable for a SOHO set up but again may offer more than many small businesses need and may seem daunting.
Cisco is a name well known in the IT field. The technology is tried and true and they have built a reputation on a solid platform. Though many people do not like the cost of the devices and the continued fees associated with long term ownership, you get what you pay for. I dont hesitate to recommend Cisco because I know people will get a solid product that will last a long time.
Easy setup and configuration. While the web UI has its quirks, setting up VLANs and other tasks which can be exceedingly complicated on other switches, are much easier on Cisco SG switches. You also have the ability to upload an existing configuration to switches, which can speed up the task of deploying many identical switches.
Features for the price. Getting a 48 port L3 switch with PoE+ for less than $2,000 is a great value.
Reliability. We have hundreds of the SG switches in dozens of client sites, many in harsh conditions, and they just keep going.
The web UI has taken a turn for the worse with the latest firmware on the SGx50 models -- the bifurcation between basic and advanced modes and the changes to the way VLANs are modified is a step backward in my opinion.
The power bricks on smaller models are enormous. I'm sure, however, keeping this circuitry external to the switch is what keeps my switches running year after year in hot environments.
Fans can be a bit loud on larger switches -- this is true of pretty much any 1U device though.
Cisco is more enterprise level, more reliable, and generally more feature rich but also very expensive. That being said old or refurbished Cisco switches are much more affordable and in comparison to even new switches from the competitor they are still a great value even though they are used. I like Ubiquiti switches as well but Cisco is usually better overall.
High Performance and reliability have allowed for a 'set it and forget it' type installation, giving greater customer satisfaction.
The price point of the switches, while higher than other models such as HP or Dell potentially, is in line with their reliability and functionality and comes in less than Cisco much of the time.
Having a long time relationship with Adtran as a company has allowed us to quickly assist customers with their needs, saving everyone time and money.