Affinity CRM vs. Broadridge Client Information Management

Nudge.ai is well suited for individual contributors without enough time or resource to do proper research on clients/prospects. It may work as well for larger teams, but I don't have experience using Nudge.ai in that environment. Nudge.ai is easy to use, so the onboarding and ramp-up time is quick.

Incentivized

This is well suited in the investment services area especially for multiple users and those working on a remote basis. A full integration of activity such as transactions, daily activity, client reporting, account updates, account processing are available. Majority of systems are real time for all end users as well as clients who choose to do so. Better feed back and notification on updates would be helpful.

Incentivized

• Organization
• Data Housing
• Exporting Data

Incentivized

• Interfaces with client view on mobile devices
• Strong library of compliance approved marketing materials
• Several methods of sorting, reporting, and documenting are available to the user.

Incentivized

• More prompts to update and sort new connections
• More visual appeal on each listing on a list
• An Outlook desktop app plugin

Incentivized

• Better customization of labelling would be helpful on reports
• Alert notification of chosen activities could be implemented
• A favorites of certain functions would be helpful to streamline navigation

Incentivized

We will definitely be renewing. The value for the price we are paying is solid, and we are interested in growing our use to see if we can expand on the value we are getting from Nudge.ai.

Incentivized

Nudge.ai is fairly intuitive, so the need for support is minimal. I have only had to reach out to the support team a couple of times for minor issue. The response has been quick and issues resolved to my satisfaction in a reasonable time frame. I have no issues with Nudge support at this time.

Incentivized

Affinity is the bridge that links our communication through our software workflow.

Incentivized

Artisan was evaluated but seen as a more costly system with too much customization needed. Broadridge Client Information Management is ready to use and the build out is less of a necessity. Artisan is available to those who would like more of a work in progress. We did also review XTIVA but it was cumbersome when bringing in outside, direct data.

Incentivized

• Hard to quantify - I know my job would be exponentially more difficult if I didn't have it.
• Affinity frees someone in business development or sales of the endless spreadsheets needed to track pipeline progress.

Incentivized

• Positive in that many marketing services are available that I had once paid to receive.
• Positive in the data collection service for performance reporting as a time saver
• Positive in retrieval of statements, tax reports on an annual and archive basis.

Incentivized