TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Affinity CRM

    Score9.2 out of 10
    N/AAffinity is a relationship intelligence platform enabling teams to leverage their network to close deals. Affinity manages relationships by auto-populating a connected CRM pipeline and unlocking introductions to decision makers.

    $2,000

    per year per user

    NMI Merchant Central

    Score8.8 out of 10
    N/ANMI Merchant Central, formerly IRIS CRM, is a payments-focused Customer Relationship Management (CRM) platform for independent sales organizations, banks, payment facilitators, and software providers. It manages the merchant lifecycle from prospecting and onboarding through underwriting, boarding, support, residuals, reporting, and portfolio management.N/A
    Pricing
    Affinity CRMNMI Merchant Central
    Editions & Modules
    Essential
    $2000
    per year per user
    Scale
    $2300
    per year per user
    Advanced
    $2700
    per year per user
    Enterprise
    Contact
    No answers on this topic
    Offerings
    Pricing Offerings
    Affinity CRMNMI Merchant Central
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Best Alternatives
    Affinity CRMNMI Merchant Central
    Small Businesses
    Hunter
    Score7.8 out of 10
    No answers on this topic
    Medium-sized Companies
    Podium
    Score7 out of 10
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Affinity CRMNMI Merchant Central
    Likelihood to Recommend
    9.1
    (4 ratings)
    9.0
    (3 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Affinity CRMNMI Merchant Central
    Likelihood to Recommend
    Affinity Project Affinity Inc.
    Nudge.ai is well suited for individual contributors without enough time or resource to do proper research on clients/prospects. It may work as well for larger teams, but I don't have experience using Nudge.ai in that environment. Nudge.ai is easy to use, so the onboarding and ramp-up time is quick.
    Incentivized
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    Network Merchants, LLC (NMI)
    It’s been 2 years since IRIS CRM is supporting me by supporting my business and I have seen enormous progress in my business so far which is a really good sign and is enough for me to be satisfied with it. According to me and as I have observed it is fully loaded with many useful tools that can help in uplifting a business. Removes the manual cycle from me entering every people's hours exclusively. We really evaluated Bullhorn cover and tab it was not awful by any means.
    Incentivized
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    Pros
    Affinity Project Affinity Inc.
    • Organization
    • Data Housing
    • Exporting Data
    Incentivized
    Read full review
    Network Merchants, LLC (NMI)
    • the new clients can be onboarded within minutes and this stands out among other competitive applications
    • has ROI calculator within the website making it hassle free
    • Shows up risk flags of clients with special monitorX
    Incentivized
    Read full review
    Cons
    Affinity Project Affinity Inc.
    • More prompts to update and sort new connections
    • More visual appeal on each listing on a list
    • An Outlook desktop app plugin
    Incentivized
    Read full review
    Network Merchants, LLC (NMI)
    • Some minor design issues in the record communication interface. For example, replying to an existing email thread within the record set does not capture the entire communication or signatures.
    • Workflow customization is not easy for all users and can require some coding skills on the back end.
    • Linking forms from external websites is one feature that isn't very intuitive. Some leads are better inputted manually.
    Incentivized
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    Likelihood to Renew
    Affinity Project Affinity Inc.
    We will definitely be renewing. The value for the price we are paying is solid, and we are interested in growing our use to see if we can expand on the value we are getting from Nudge.ai.
    Incentivized
    Read full review
    Network Merchants, LLC (NMI)
    No answers on this topic
    Usability
    Affinity Project Affinity Inc.
    No answers on this topic
    Network Merchants, LLC (NMI)
    It is a wonderful software with an automated messaging service. It has helped us in having a better knowledge of our customer’s needs, preferences, and habits, and by knowing all these we have improved our business. Security is my basic concern and the fact that it has a disabled human element from the business equation are the things that I don’t really like in it.
    Incentivized
    Read full review
    Support Rating
    Affinity Project Affinity Inc.
    Nudge.ai is fairly intuitive, so the need for support is minimal. I have only had to reach out to the support team a couple of times for minor issue. The response has been quick and issues resolved to my satisfaction in a reasonable time frame. I have no issues with Nudge support at this time.
    Incentivized
    Read full review
    Network Merchants, LLC (NMI)
    It has enabled us to keep a record of the demographics of our clients and eventually we can develop a better understanding of our clients that will lead us to uplift our business. With its amazing sales tool, we have developed a strong relationship with our clients, and helped us in creating a good brand image. We really adore the convenience of managing and reporting data. It is quite easy to handle and all our business is depended on it and it helped us in gaining more loyal customers.
    Incentivized
    Read full review
    Alternatives Considered
    Affinity Project Affinity Inc.
    Affinity is the bridge that links our communication through our software workflow.
    Incentivized
    Read full review
    Network Merchants, LLC (NMI)
    The one thing I loved about the agreement express over AuditGenius was the organization of loans to be audited, it is very organised as per the client and his portfolio and shows up flags while the AuditGenius has the list and seems very odd. But also in customer usage, I found many of my business partners using agreement express for the quick onboarding and also for ROI which indeed gave me a strong feeling about the application.
    Incentivized
    Read full review
    Return on Investment
    Affinity Project Affinity Inc.
    • Hard to quantify - I know my job would be exponentially more difficult if I didn't have it.
    • Affinity frees someone in business development or sales of the endless spreadsheets needed to track pipeline progress.
    Incentivized
    Read full review
    Network Merchants, LLC (NMI)
    • The cost is a bit higher than other options (~$1300/mo), which can be seen as a negative in an absolute sense.
    • The improvement in workflow management has been significant, and has saved at least 50 man-hours per week across our organization.
    • Accurate rolling sales data reporting has been critical in defining quality metrics. This benefit is more indirect, but it has allowed us to better respond to changes in customer complaint trending.
    Incentivized
    Read full review
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