Agility PR Solutions vs. MutualMind (discontinued)

Agility PR Solutions is well-suited to finding mentions for a large number of keywords and keeping them organized. As a membership association, this is perfect for us because we are able to track all of our members. We are also able to use it to find up-to-date reporter contacts in the right areas for our media pitches and press releases for both ourselves and members. Scenarios where Agility PR Solutions is not well suited... I haven't really found any yet. I anticipate that if you expected the software to do everything for you, then maybe that would be a problem.

Incentivized

• Maintains current media contacts.
• Distribute pitches and releases to a targeted list of reporters.
• Generate metrics to provide clients with a clear understanding of their media campaign's coverage.
• Target messaging to reporters interested in specific topics.

Incentivized

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• There is a lot of stuff you can do on the website, and it can be challenging to find what you need without asking customer service for help. I'm a person who likes to do things for myself.
• Sometimes I wish that more of their features were just a part of what was available instead of an upsell. I want to use everything but can afford it.
• I feel like they upgrade a lot which is great but at the same time, changing the feeling of things makes it feel less familiar.

Incentivized

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

It is very easy to become proficient with Agility PR Solutions, with or without formal training.

Incentivized

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

MutualMind has always been quick to address any issues or questions we have.

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

Both Cision and Meltwater were far more expensive but far less user-friendly. In my opinion, they were confusing and support was non-existent.

Incentivized

As mentioned before, Radian6 and Sysomos Heartbeat.

• We love to be able to share member news, so Agility PR Solutions enables us to do just that. Better! This improves our member engagement, which then improves retention.
• We are a funded EDA Tech Hub. I use Agility PR Solutions to track both mentions for ourselves so we can share them with the EDA which is important for ratings, but also to track what the other hubs are doing.
• Agility PR Solutions has had an impact on our media relations because I can now send out a media advisory about a press release to a targeted list instead of just putting out a press release that might never reach anyone.

Incentivized

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.