President in Marketing at NPC Creative Services (1-10 employees employees)

Use Cases and Deployment Scope

We use Agility PR Solutions to research media themes and trends, identify contacts and distribute releases and pitches. It helps us deploy and manage media campaigns for multiple clients, something that would not be possible without Agility PR Solutions.

Pros

Maintains current media contacts.
Distribute pitches and releases to a targeted list of reporters.
Generate metrics to provide clients with a clear understanding of their media campaign's coverage.
Target messaging to reporters interested in specific topics.

Cons

It would be useful to be able to reformat reports.
It definitely needs to work on its media monitoring functionality.

Return on Investment

Using media metrics and reporting on existing clients enabled us to sign a new client that generated $120,000 in annual billings.

Usability

Other Software Used

Hootsuite, Airtable, Slack

Verified User

Director in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

I use Agility PR Solutions in multiple ways at my organization. I use it to track mentions of my organization and companies that are members of our organization (260 companies). We were previously doing this with Google Alerts which was not precise and it made a lot of information for me to weed through. I also use it to find appropriate reporters to contact about various initiatives.

Pros

Tracking mentions. You can set up countless tracking modules based on keywords and other factors to get to exactly what you want so you get only the mentions you need.
Reporter contacts. Up to date reporter contacts can be found here. I love that I don't get tons of bounce backs and I can find reporters on the beats and in the locations that I need.
Reports. You can set up automated reports about different mentions so you don't have to go and check on them. You can even set them up as RSS feeds so you can feature them on your website.

Cons

There is a lot of stuff you can do on the website, and it can be challenging to find what you need without asking customer service for help. I'm a person who likes to do things for myself.
Sometimes I wish that more of their features were just a part of what was available instead of an upsell. I want to use everything but can afford it.
I feel like they upgrade a lot which is great but at the same time, changing the feeling of things makes it feel less familiar.

Return on Investment

We love to be able to share member news, so Agility PR Solutions enables us to do just that. Better! This improves our member engagement, which then improves retention.
We are a funded EDA Tech Hub. I use Agility PR Solutions to track both mentions for ourselves so we can share them with the EDA which is important for ratings, but also to track what the other hubs are doing.
Agility PR Solutions has had an impact on our media relations because I can now send out a media advisory about a press release to a targeted list instead of just putting out a press release that might never reach anyone.

Usability

Other Software Used

monday.com, Constant Contact, Google Drive

Agility PR Solutions

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