Air vs. Markup.io

Scenarios where I find Markup.io appropriate: Sharing files with a client (as an agency) that are not approved but need to visually assessed. Sharing short-term files with external teams Housing client files short-term Scenarios where it is less appropriate: Long term storage of team files Sending approved files to a client

• easy to use and appealing user interface
• Affordable packages
• Organized interface

• Voice suggestions are useful for people who don't want to type
• You don't always see who has viewed the file
• Downloadable comments would be a good addition

It's UI makes it super easy to use and it has the benefits that I need. I can share a tool with my clients that makes the process easier which makes my firm look good and the fact that the platform is so appealing also makes my firm look good by extension

Figma: Harder to use, steeper learning curve monday.com: still use this and share items occasionally here but more in a back up, repository way. It was hard for clients to find the files Google Drive: not everyone uses Google and sometimes, we had difficulty with Microsoft users WeTransfer: too ephemeral, clients responsible for sending comments via email, gives them too much work which ultimately makes the process harder

• Better creative collaboration=increased client satisfaction
• Faster approval process= faster project closure
• Better and more complete annotations= increased client satisfaction