Item: Markup.io
Rating: 9
Author: Nyika Noelle Smythe

Overall Satisfaction with Markup.io

Use Cases and Deployment Scope

Sharing pre-approved work with clients can be a risky endeavor. We use Markup.io to minimize the risk on our end. It allows us to share videos and graphics with clients in a space where they can share feedback intuitively and easily. We can track views and comments more easily and this makes the creative process so much better than email. We started using it in the middle of a project and I can't describe how much easily we were able to collate and address corrections.

Pros and Cons

Pros

easy to use and appealing user interface
Affordable packages
Organized interface

Cons

Voice suggestions are useful for people who don't want to type
You don't always see who has viewed the file
Downloadable comments would be a good addition

Return on Investment

Better creative collaboration=increased client satisfaction
Faster approval process= faster project closure
Better and more complete annotations= increased client satisfaction

Usability

It's UI makes it super easy to use and it has the benefits that I need.
I can share a tool with my clients that makes the process easier which makes my firm look good and the fact that the platform is so appealing also makes my firm look good by extension.

Alternatives Considered

Figma, monday.com, Google Drive and WeTransfer

Figma: Harder to use, steeper learning curve
monday.com: still use this and share items occasionally here but more in a back up, repository way. It was hard for clients to find the files
Google Drive: not everyone uses Google and sometimes, we had difficulty with Microsoft users
WeTransfer: too ephemeral, clients responsible for sending comments via email, gives them too much work which ultimately makes the process harder

Key Insights

Do you think Markup.io delivers good value for the price?

Yes

Are you happy with Markup.io's feature set?

Yes

Did Markup.io live up to sales and marketing promises?

Yes

Did implementation of Markup.io go as expected?

Yes

Would you buy Markup.io again?

Yes

Other Software Used

monday.com, ChatGPT, SocialPilot, DocuSign, Podia, HubSpot CRM, Adobe Stock, Canva, QuickBooks Online, Wix, Google Workspace, Microsoft 365 Business Premium, GoDaddy, Gemini, Airtable

Likelihood to Recommend

Scenarios where I find Markup.io appropriate:
Sharing files with a client (as an agency) that are not approved but need to visually assessed.
Sharing short-term files with external teams
Housing client files short-term

Scenarios where it is less appropriate:
Long term storage of team files
Sending approved files to a client

Markup.io Feature Ratings

Comments

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Happy to Give This Review for One of My Favorite Collaboration Tools

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