AirDNA vs. Hitwise (discontinued)

Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger. Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.

Incentivized

• Up/down stream traffic
• Search term identification
• Geographic location
• Specific site data for small scale websites

Incentivized

• Sometimes the insights seem a little bit basic
• Reporting function is hard to deal with sometimes
• Access to sales/purchase data

Incentivized

Selected Hitwise because it is much better for insights on small-scale websites

Incentivized

• Media planning
• SEO

Incentivized