Airtory is a rich media ad creation and serving platform - it competes against Celtra, Clipcentric and Adventive. The vendor states while these are all essentially expensive versions of Adobe Photoshop for ad creation, Airtory is more akin to Squarespace for ad creation. To allow for faster creation and delivery, Airtory offers 300+ templates across desktop, mobile, native and interactive video - although it is also possible to build bespoke templates for customers…
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Magnite
Score 8.0 out of 10
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Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.
Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner. Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.