Message brokering across different systems, with transactionality and the ability to have fine tuned control over what happens using Java (or other languages), instead of a heavy, proprietary languages. One situation that it doesn't fit very well (as far as I have experienced) is when your workflow requires significant data mapping. While possible when using Java tooling, some other visual data mapping tools in other integration frameworks are easier to work with.
The tool has potential. Its capabilities and visual aspects could be considered rather basic but this might improve, particularly if the business intelligence/analytics aspect is leveraged. Once running well, it could allow (perhaps smaller) companies to successfully improve their customers' experiences through digitalizing customer journey - and we all know that customer loyalty goes a long way. However, whether or not the tool is comprehensive enough to deliver this for larger companies with more complex, multi- and omni-channel interactions is yet to be seen...
Camel has an easy learning curve. It is fairly well documented and there are about 5-6 books on Camel.
There is a large user group and blogs devoted to all things Camel and the developers of Camel provide quick answers and have also been very quick to patch Camel, when bugs are reported.
Camel integrates well with well known frameworks like Spring, and other middleware products like Apache Karaf and Servicemix.
There are over 150 components for the Camel framework that help integrate with diverse software platforms.
If you are looking for a Java-based open source low cost equivalent to webMethods or Azure Logic Apps, Apache Camel is an excellent choice as it is mature and widely deployed, and included in many vendored Java application servers too such as Redhat JBoss EAP. Apache Camel is lacking on the GUI tooling side compared to commercial products such as webMethods or Azure Logic Apps.
Very fast time to market in that so many components are available to use immediately.
Error handling mechanisms and patterns of practice are robust and easy to use which in turn has made our application more robust from the start, so fewer bugs.
However, testing and debugging routes is more challenging than working is standard Java so that takes more time (less time than writing the components from scratch).
Most people don't know Camel coming in and many junior developers find it overwhelming and are not enthusiastic to learn it. So finding people that want to develop/maintain it is a challenge.
As our customers vary in size and maturity, the ROI ranges accordingly.
For younger, smaller businesses this is a useful tool. Digitalization of he customer journey has certainly helped save time and efforts in many cases.
For more mature market players the tool is not always comprehensive enough. Dashboard and report personalization take time and efforts, and sometimes it feels that a dedicated BI tool would be a more suitable solution.