TrustRadius

Appier AIXON vs. Equifax Data-Driven Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Appier AIXON
Score 0.0 out of 10
N/A
AIXON, from Appier headquartered in Taipei, creates a 360-degree view of audiences by unifying data across all platforms like apps, websites and CRM, and enriches audience profiles with Appier’s cross-screen technology.N/A
Equifax Data-Driven Marketing
Score 7.8 out of 10
N/A
The Equifax Data-Driven Marketing platform is a digital marketing solution designed to help find the right customers for a brand: Audience identification and targeting Prescreen and Invitation to Apply audience selection Pre-approval and pre-qualification Digital identity Customer onboarding Digital activation Segmentation and treatment strategiesN/A
Pricing
Appier AIXONEquifax Data-Driven Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Appier AIXONEquifax Data-Driven Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Appier AIXONEquifax Data-Driven Marketing
Best Alternatives
Appier AIXONEquifax Data-Driven Marketing
Small Businesses
Talkwalker by Hootsuite
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Score 7.8 out of 10
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Score 7.8 out of 10
Medium-sized Companies
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.8 out of 10
Talkwalker by Hootsuite
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Score 7.8 out of 10
Enterprises
Talkwalker by Hootsuite
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Score 7.8 out of 10
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Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Appier AIXONEquifax Data-Driven Marketing
Likelihood to Recommend
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Appier AIXONEquifax Data-Driven Marketing
Likelihood to Recommend
Appier
No answers on this topic
Equifax
Products quality result sets when targeting for a specific demographic be it geographic regions, audience, markets, charting out new avenues for business expansion, new modes of marketing communication in addition to the traditional channels.
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Pros
Appier
No answers on this topic
Equifax
  • Finding target markets
  • Find target audience
  • Find new geographical locations
  • target Demographics
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Cons
Appier
No answers on this topic
Equifax
  • Sometimes working with large days sets can be cumbersome
  • Intermittent performance issues
  • Needs to be more scalable for a wide range of cloud service providers
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Alternatives Considered
Appier
No answers on this topic
Equifax
More scalable and features that fit us perfectly as an Enterprise with 50k FTEs and 25k Contingent workers and also the industry we operate in - Healthcare.
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Return on Investment
Appier
No answers on this topic
Equifax
  • Processed data gets extracted by an internal Optimahun application to present via dashboards leading to a quicker turnaround time on requested information
  • The time savings on projects and near-real-time capabilities mean Optimahun can offer greater value
  • Optimahub provides low cost, easy to use data analytics and visualizations
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
ScreenShots