AppLovin MAX vs. InMobi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppLovin MAX
Score 6.9 out of 10
N/A
MoPub was a mobile ad server owned by Twitter since the September 2013 acquisition, acquired by AppLovin, and now part of the MAX mediation platform. MAX gives users a diverse set of auctions for supply.N/A
InMobi
Score 8.9 out of 10
N/A
Miip is a mobile advertising platform based on curated content from InMobi headquartered in Singapore.N/A
Pricing
AppLovin MAXInMobi
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AppLovin MAXInMobi
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AppLovin MAXInMobi
Considered Both Products
AppLovin MAX
Chose AppLovin MAX
We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.
InMobi

No answer on this topic

Top Pros
Top Cons

No answers on this topic

Best Alternatives
AppLovin MAXInMobi
Small Businesses
Google AdMob
Google AdMob
Score 8.6 out of 10
Google AdMob
Google AdMob
Score 8.6 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.8 out of 10
Yahoo Native
Yahoo Native
Score 6.8 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Marin Software
Marin Software
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppLovin MAXInMobi
Likelihood to Recommend
5.0
(3 ratings)
9.9
(2 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
AppLovin MAXInMobi
Likelihood to Recommend
AppLovin
They have the lowest eCPM of any network. We're using them based on their team's advice, thus their eCPM isn't quite as high as their benchmarks. Since MoPub was retired, we have not seen the same eCPMs as previously, particularly in the US, which was their primary market.
Read full review
InMobi
It is a global app monetization platform. InMobi is great for advertisers and publishers. It helps marketers, brands, and app owners engage users at different stages of their interaction with the program. It is a great platform that targets users by displaying relevant ads to maximize revenue and conversion rates.
Read full review
Pros
AppLovin
  • Easy to use platfrom. You can set up QPS management system on your own.
  • They have MoPub Analytics to get inventory stats.
  • Their AM team is very supportive.
Read full review
InMobi
  • Great provider of bringing in new users to mobile app
  • Driving real users to the app without the fluff
  • Understand and identify the target audience
  • Acquire new, high value users, not just installs
  • Maximize the use of each creative to showcase the app to the target audience
Read full review
Cons
AppLovin
  • Not a lot of inventory in the EMEA region.
  • Not a lot of high impact formats. Mainly banners and not a lot of interstitials and videos.
  • Reporting tools not very advanced. You can't get a lot of granular details from the tool.
Read full review
InMobi
  • There are payment details since they are only made by bank transfer and PayPal. It would be great to add other wallets like Binance.
Read full review
Usability
AppLovin
MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.
Read full review
InMobi
No answers on this topic
Support Rating
AppLovin
MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.
Read full review
InMobi
No answers on this topic
Alternatives Considered
AppLovin
We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.
Read full review
InMobi
In my opinion, both DT and InMobi are great and they both compliment each other if you use them correctly in your media buying strategy
Read full review
Return on Investment
AppLovin
  • CPMs are very low compared to other mediation partners which has caused a negative impact on our revenue
Read full review
InMobi
  • InMobi's ad delivery platform is unique.
  • Allows you to create a discovery zone within applications. Ads are selected.
  • They can be interacted with ads.
  • It results in better offers and effective personalized ads.
Read full review
ScreenShots

AppLovin MAX Screenshots

Screenshot of the Main ScreenScreenshot of Waterfall PreviewScreenshot of the MAX A/B Test feature, used to test real-time data to test and measure the impact of any change to the waterfall configuration.Screenshot of the Ad ReviewScreenshot of the Network Comparison report.Screenshot of the MAX Cohort Report.

InMobi Screenshots

Screenshot of InMobi Homepage