Overall Satisfaction with MoPub
MoPub is being used by the online operations account management team. We are using them to run programmatic campaigns and it is helping us scale our campaigns with quality and being able to reach more users and complete our budgets. They are one of our key partners for the programmatic space.
- Easy to use platfrom. You can set up QPS management system on your own.
- They have MoPub Analytics to get inventory stats.
- Their AM team is very supportive.
- Their take rate is not transparent, its unclear the margin percentage.
- Not a lot of premium publishers on the platfrom, mostly gaming.
- Discrepancies keep arising between impressions served and billing numbers.
- CPMs are low, CPC are low as well and that increases margin.
- Take rates are high, reducing ROI
- It has given us a lot of reach, thus allowing us to complete and deliver existing budgets and win more budgets.
MoPub is focused only on in app inventory and their stronghold is on the US. They created their own mediation platform which gives them advantages over smaller SSPs that do not have their own ad tech stack. However, in order to continue improving they should focus more on APAC and other regions to match Smaato´s offerings.
Do you think AppLovin MAX delivers good value for the price?
Yes
Are you happy with AppLovin MAX's feature set?
Yes
Did AppLovin MAX live up to sales and marketing promises?
Yes
Did implementation of AppLovin MAX go as expected?
Yes
Would you buy AppLovin MAX again?
Yes