Apteco Marketing Suite vs. MoEngage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apteco Marketing Suite
Score 6.1 out of 10
N/A
Apteco is a privately owned software development business headquartered in Warwick, specializing in marketing data analysis and multi-channel campaign management solutions. Their software aims to enable businesses to transform their siloed transaction data into personalised, relevant and timely communications via digital and traditional channels.
$562.57
per month
MoEngage
Score 6.3 out of 10
N/A
MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
Pricing
Apteco Marketing SuiteMoEngage
Editions & Modules
Analyse bundle
£418
per month Apteco Orbit™ & Apteco FastStats®
Campaign bundle
£710
per month Apteco Orbit™ & Apteco PeopleStage™
Analyse and Campaign
£2,986
per month
Predict and Orchestrate
£5,865
per month
No answers on this topic
Offerings
Pricing Offerings
Apteco Marketing SuiteMoEngage
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptional$1,000
Additional Details
More Pricing Information
Community Pulse
Apteco Marketing SuiteMoEngage
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Medium-sized Companies
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Score 9.0 out of 10
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User Ratings
Apteco Marketing SuiteMoEngage
Likelihood to Recommend
-
(0 ratings)
8.8
(2 ratings)
Likelihood to Renew
-
(0 ratings)
2.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Apteco Marketing SuiteMoEngage
Likelihood to Recommend
Apteco
No answers on this topic
MoEngage
MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
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Pros
Apteco
No answers on this topic
MoEngage
  • Basic use cases of Push Notifcation and Email enablement
  • Scheduling certain events with an API, as we have more APIs it's become very useful
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Cons
Apteco
No answers on this topic
MoEngage
  • Attribution
  • Onboarding could be faster
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Likelihood to Renew
Apteco
No answers on this topic
MoEngage
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
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Support Rating
Apteco
No answers on this topic
MoEngage
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
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Alternatives Considered
Apteco
No answers on this topic
MoEngage
Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
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Return on Investment
Apteco
No answers on this topic
MoEngage
  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
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ScreenShots

MoEngage Screenshots

Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.