High ROI product; good set of features and customer support
April 23, 2020

High ROI product; good set of features and customer support

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with MoEngage

MoEngage being a CRM-cum-analytics platform is being used for customer engagement, analytics, and retention campaigns. Depending on the use-case, this is being used by Marketing Team, Growth Team, Tech Team, CXO group, Product Team, etc. This is mostly used by the growth team for setting up user journeys and campaigns.

Pros

  • Multi-channel campaign management
  • User journey
  • Analytics
  • Data Insights

Cons

  • Attribution
  • Onboarding could be faster
  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
These have nearly the same features, an almost 90% overlap. Pricing- and support-wise MoEngage is better.
Also, it's good for both app and web, whereas CleverTap is mostly mobile-centric and WebEngage is web-centric.
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.

Do you think MoEngage delivers good value for the price?

Yes

Are you happy with MoEngage's feature set?

Yes

Did MoEngage live up to sales and marketing promises?

Yes

Did implementation of MoEngage go as expected?

Yes

Would you buy MoEngage again?

Yes

MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.

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