The tool has potential. Its capabilities and visual aspects could be considered rather basic but this might improve, particularly if the business intelligence/analytics aspect is leveraged. Once running well, it could allow (perhaps smaller) companies to successfully improve their customers' experiences through digitalizing customer journey - and we all know that customer loyalty goes a long way. However, whether or not the tool is comprehensive enough to deliver this for larger companies with more complex, multi- and omni-channel interactions is yet to be seen...
Fiorano would be a good choice for small-medium businesses that need integration capabilities with clients but don't want to carry the burden of an in-house development team. The software can be used by technical non-developers and the organization offers professional services to get you off the ground. For larger organizations that have an in-house development team and a wealth of internal resources, other "enterprise grade" middleware/ESB solutions may be more applicable.
Fioranio's underlying design is very good. In the event of a sudden shutdown, it would - in theory - be able to recover messages that were in-flight.
The visual design surface is very appealing and provides a very quick and easy way to decipher data flows. It has a definite advantage over traditional develop and document processes where documentation tends to be out of date. With Fiorano, the flow is already visualized in a relatively easy to understand way.
One thing that Fiorano had over some competitors was connections into our AS400 data queues. Not all middleware solutions have that - which is a boon for organizations that still run an iSeries in the back-end.
The support people are generally very well educated and easy to get a hold of if you have a support agreement in place.
Fiorano scalability was a problem for us - specifically we were told about a limit of the number of components that could be run on a single server. This was not explained during the pre-sales and is a serious limitation of the platform.
Some of the components in Fiorano are just poorly implemented. For instance, we used the FTP component to download a large multi-GB file. Apparently, that component requires equal RAM to file size. So, if you download a 10GB file, you'll need at least 10GB of RAM to do so.
Stability was also problematic for us - some of the components or entire data flows would suddenly stop for no reason. At time they coudln't even be restarted and we were forced to restart the Fiorano service. Not an ideal situation to be in for mission critical data flows.
Consistency is a problem for the components in Fiorano. There are wide ranges of design variations in the UI between components. Even in the same component, it could be the case that you'd have to switch back to the "old" component UI to view certain important settings. This made development more difficult.
3rd party support doesn't exist - perhaps it isn't popular enough? There isn't a community supporting Fiorano which means that problems require you to go to a support person.
We are evaluating options such as Apache Nifi as a possible replacement for our Fiorano data flows. We've also used PilotFish technologies that has been able to fit the same use cases as Fiorano (minus the visual component). Generally the products mentioned above excelled in areas of stability and through-put compared to Fiorano, but none have been able to consolidate our ESB components into a single platform.
As our customers vary in size and maturity, the ROI ranges accordingly.
For younger, smaller businesses this is a useful tool. Digitalization of he customer journey has certainly helped save time and efforts in many cases.
For more mature market players the tool is not always comprehensive enough. Dashboard and report personalization take time and efforts, and sometimes it feels that a dedicated BI tool would be a more suitable solution.
Fiorano added another piece of complexity to our ESB solution but has not pulled its weight as far as ROI. As we started ramping up on the product, it continued to show it's short-comings and we are working now to ramp it down. Overall, it has not been a positive experience.