Aurea Process vs. IBM Operational Decision Manager

The tool has potential. Its capabilities and visual aspects could be considered rather basic but this might improve, particularly if the business intelligence/analytics aspect is leveraged. Once running well, it could allow (perhaps smaller) companies to successfully improve their customers' experiences through digitalizing customer journey - and we all know that customer loyalty goes a long way. However, whether or not the tool is comprehensive enough to deliver this for larger companies with more complex, multi- and omni-channel interactions is yet to be seen...

Incentivized

IBM Operational Decision Manager can be used to manage complex business processes with less use of IT infrastructure and more use of centralized decision making. Decision-making depends on a logical framework and the creation of commands for better futuristic decisions with less time consumption and more precision and accuracy. IBM's Operational decision manager application is well suited for such scenarios where complex processes have to be streamlined.

Incentivized

• Face-lifted platforms: CX Messenger (formerly Sonic), CX Monitor (formerly Actional), CX Process (formerly Savvion)
• User-friendly UI
• Relatively painless implementation

Incentivized

• Excellent stability and performance, as well as the possibility to deploy more quickly.
• Simple but effective web-based user interface that enables us to make direct updates to our policies or rules.
• Effective rule Execution Server, which allows us to assess the rules and their performance
• After the rules are delivered, business users can make changes and keep them up to date without having to know a lot about technology.

Incentivized

• Standard edition is significantly lighter touch than the (pricier) Enterprise version
• There are similar solutions on the market that are competitively prices and offer positive user experience
• Data migration can be tricky at times

Incentivized

• Compatibility with third party software.
• Use interface can be simplified.
• Better Error handling framework.

Incentivized

Ease of use Ease of Administration

Incentivized

• As our customers vary in size and maturity, the ROI ranges accordingly.
• For younger, smaller businesses this is a useful tool. Digitalization of he customer journey has certainly helped save time and efforts in many cases.
• For more mature market players the tool is not always comprehensive enough. Dashboard and report personalization take time and efforts, and sometimes it feels that a dedicated BI tool would be a more suitable solution.

Incentivized

• It has a positive impact as it provides a great way to define business rules, execute them, update them, manage different versions of rules.
• Depending on the complexity of the applications, you can have thousands of rules.
• It provides a nice way to test the rules, run simulations with different scenarios, different scales of requests and verify the decisions, performance, etc., and that helps a lot.
• Since the decisions can be exposed through REST interface, it makes it very convenient to integrate with different applications, applications using different technologies.
• The Business console makes it easy for business users to be able to define, modify rules and not have to depend on IT to do a lot of that work. This helps in bringing the time to change and use the rules to be very short as well as lets IT do more IT related tasks and provide better value to the organization.

Incentivized