Azure AI Search (formerly Azure Cognitive Search) is enterprise search as a service, from Microsoft.
$0.10
Per Hour
Elastic Enterprise Search
Score 6.4 out of 10
N/A
Elastic Enterprise Search Swiftype is a platform with modules for Site Search, App Search and Workplace Search, that boasts powering search for thousands of enterprises and websites. The services were developed by Swiftype and acquired by Elastic in late 2017. Powered by Elasticsearch, the vendor states Elastic Enterprise Search is fast, with proven, optimized relevance models designed for real-life, natural search.
Incredibly robust software for an enterprise organization to plug into their application. If you have a full development resource team at your disposal, this is great software and I highly recommend it. Largely, however, you won't be able to use this prior to the enterprise level. It's just too complicated and cumbersome of a product.
Swiftype is excellent for e-commerce companies and especially the financial services sector where speed plays a major role in executing transactions. It is also very dynamic and customizable. It is very useful for electronics/travel reservations on e-commerce sites also. The only place it is inappropriate is when it comes to indexing a website in which case Google is slightly better, as I mentioned before. There is nothing much to complain about here in regards to the breadth of applications and analytics it offers.
Azure Search provides a fully-managed service for loading, indexing, and querying content.
Azure Search has an easy C# SDK that allows you to implement loading and retrieving data from the service very easy. Any developer with some Microsoft experience should feel immediate familiarity.
Azure Search has a robust set of abilities around slicing and presenting the data during a search, such as narrowing by geospatial data and providing an auto-complete capabilities via "Suggesters".
Azure Search has one-of-a-kind "Cognitive Search" capabilities that enable running AI algorithms over data to enrich it before it is stored into the service. For example, one could automatically do a sentiment analysis when ingesting the data and store that as one of the searchable fields on the content.
Swiftype does not have indexes ready to go. When you add a new website to the search set, it takes some time to index the website. This is something that is different from what Google does. Google in this particular aspect does a relatively better job.
Swiftype is very expensive, this makes it difficult for smaller companies to afford.
Azure Search is a competitor against Google's own AI autosuggest a feature. We went with Azure because our network security folks found it to be more robust from a security standpoint, which is incredibly important when you have proprietary manufacturing information. Additionally, we're a Microsoft shop so it plugged into our cloud hosting package and client facing OS.
Google Search Appliance is no longer supported. Apache Solr is a popular, free open source solution, but it lacks a web crawler and is more difficult to configure and maintain.
Azure Search enabled us to stand up a robust search capability with very few developer hours.
The fully-managed service of Azure Search means we get low cost of management (EG, DevOps) going into the future, even though the cost of the service itself definitely reflects the time saved.
Azure Search counts as a "Cognitive Service" for Microsoft Azure consumption and aligns our products with Microsoft's interests of driving an AI-first approach in the enterprise. Microsoft Partners, service and product companies alike, should be looking to align with this AI vision as it means favorable treatment from the Microsoft sales teams.
