Azure Data Factory vs. Google BigQuery

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Azure Data Factory
Score 8.1 out of 10
N/A
Microsoft's Azure Data Factory is a service built for all data integration needs and skill levels. It is designed to allow the user to easily construct ETL and ELT processes code-free within the intuitive visual environment, or write one's own code. Visually integrate data sources using more than 80 natively built and maintenance-free connectors at no added cost. Focus on data—the serverless integration service does the rest.N/A
Google BigQuery
Score 8.7 out of 10
N/A
Google's BigQuery is part of the Google Cloud Platform, a database-as-a-service (DBaaS) supporting the querying and rapid analysis of enterprise data.
$6.25
per TiB (after the 1st 1 TiB per month, which is free)
Pricing
Azure Data FactoryGoogle BigQuery
Editions & Modules
No answers on this topic
Standard edition
$0.04 / slot hour
Enterprise edition
$0.06 / slot hour
Enterprise Plus edition
$0.10 / slot hour
Offerings
Pricing Offerings
Azure Data FactoryGoogle BigQuery
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Azure Data FactoryGoogle BigQuery
Features
Azure Data FactoryGoogle BigQuery
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
Azure Data Factory
8.5
10 Ratings
3% above category average
Google BigQuery
-
Ratings
Connect to traditional data sources9.010 Ratings00 Ratings
Connecto to Big Data and NoSQL8.010 Ratings00 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
Azure Data Factory
7.8
10 Ratings
4% below category average
Google BigQuery
-
Ratings
Simple transformations8.710 Ratings00 Ratings
Complex transformations7.010 Ratings00 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
Azure Data Factory
6.3
10 Ratings
22% below category average
Google BigQuery
-
Ratings
Data model creation4.57 Ratings00 Ratings
Metadata management5.58 Ratings00 Ratings
Business rules and workflow6.010 Ratings00 Ratings
Collaboration7.09 Ratings00 Ratings
Testing and debugging6.310 Ratings00 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
Azure Data Factory
5.7
10 Ratings
34% below category average
Google BigQuery
-
Ratings
Integration with data quality tools4.310 Ratings00 Ratings
Integration with MDM tools7.09 Ratings00 Ratings
Database-as-a-Service
Comparison of Database-as-a-Service features of Product A and Product B
Azure Data Factory
-
Ratings
Google BigQuery
8.5
80 Ratings
0% above category average
Automatic software patching00 Ratings8.017 Ratings
Database scalability00 Ratings9.079 Ratings
Automated backups00 Ratings8.524 Ratings
Database security provisions00 Ratings8.873 Ratings
Monitoring and metrics00 Ratings8.575 Ratings
Automatic host deployment00 Ratings8.013 Ratings
Best Alternatives
Azure Data FactoryGoogle BigQuery
Small Businesses
Skyvia
Skyvia
Score 10.0 out of 10
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
Medium-sized Companies
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.0 out of 10
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
Enterprises
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.0 out of 10
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Azure Data FactoryGoogle BigQuery
Likelihood to Recommend
7.3
(10 ratings)
8.9
(79 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(5 ratings)
Usability
7.7
(3 ratings)
6.9
(6 ratings)
Availability
-
(0 ratings)
7.3
(1 ratings)
Performance
-
(0 ratings)
6.4
(1 ratings)
Support Rating
7.0
(1 ratings)
5.1
(11 ratings)
Configurability
-
(0 ratings)
6.4
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Professional Services
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
Azure Data FactoryGoogle BigQuery
Likelihood to Recommend
Microsoft
Best scenario is for ETL process. The flexibility and connectivity is outstanding. For our environment, SAP data connectivity with Azure Data Factory offers very limited features compared to SAP Data Sphere. Due to the limited modelling capacity of the tool, we use Databricks for data modelling and cleaning. Usage of multiple tools could have been avoided if adf has modelling capabilities.
Read full review
Google
Event-based data can be captured seamlessly from our data layers (and exported to Google BigQuery). When events like page-views, clicks, add-to-cart are tracked, Google BigQuery can help efficiently with running queries to observe patterns in user behaviour. That intermediate step of trying to "untangle" event data is resolved by Google BigQuery. A scenario where it could possibly be less appropriate is when analysing "granular" details (like small changes to a database happening very frequently).
Read full review
Pros
Microsoft
  • Data Ingestion - it works very well with numerous data sources.
  • Data pipeline orchestration: It is a generic, popular tool for orchestrating data pipelines.
  • Works well in Azure ecosystem, Azure services and data platforms like Databricks.
  • It is a serverless and scalable solution for cloud data integration.
Read full review
Google
  • Realtime integration with Google Sheets.
  • GSheet data can be linked to a BigQuery table and the data in that sheet is ingested in realtime into BigQuery. It's a live 'sync' which means it supports insertions, deletions, and alterations. The only limitation here is the schema'; this remains static once the table is created.
  • Seamless integration with other GCP products.
  • A simple pipeline might look like this:-
  • GForms -> GSheets -> BigQuery -> Looker
  • It all links up really well and with ease.
  • One instance holds many projects.
  • Separating data into datamarts or datameshes is really easy in BigQuery, since one BigQuery instance can hold multiple projects; which are isolated collections of datasets.
Read full review
Cons
Microsoft
  • Granularity of Errors: Sometimes, Azure Data Factory provides error messages that are too generic or vague for us, making it challenging to pinpoint the exact cause of a pipeline failure. Enhanced error messages with more actionable details would greatly assist us as users in debugging their pipelines.
  • Pipeline Design UI: In my experience, the visual interface for designing pipelines, especially when dealing with complex workflows or numerous activities, can become cluttered. I think a more intuitive and scalable design interface would improve usability. In my opinion, features like zoom, better alignment tools, or grouping capabilities could make managing intricate designs more manageable.
  • Native Support: While Azure Data Factory does support incremental data loads, in my experience, the setup can be somewhat manual and complex. I think native and more straightforward support for Change Data Capture, especially from popular databases, would simplify the process of capturing and processing only the changed data, making regular data updates more efficient
Read full review
Google
  • Please expand the availability of documentation, tutorials, and community forums to provide developers with comprehensive support and guidance on using Google BigQuery effectively for their projects.
  • If possible, simplify the pricing model and provide clearer cost breakdowns to help users understand and plan for expenses when using Google BigQuery. Also, some cost reduction is welcome.
  • It still misses the process of importing data into Google BigQuery. Probably, by improving compatibility with different data formats and sources and reducing the complexity of data ingestion workflows, it can be made to work.
Read full review
Likelihood to Renew
Microsoft
No answers on this topic
Google
We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.
Read full review
Usability
Microsoft
So far product has performed as expected. We were noticing some performance issues, but they were largely Synapse related. This has led to a shift from Synapse to Databricks. Overall this has delayed our analytic platform. Once databricks becomes fully operational, Azure Data Factory will be critical to our environment and future success.
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Google
I think overall it is easy to use. I haven't done anything from the development side but an more of an end user of reporting tables built in Google BigQuery. I connect data visualization tools like Tableau or Power BI to the BigQuery reporting tables to analyze trends and create complex dashboards.
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Reliability and Availability
Microsoft
No answers on this topic
Google
I have never had any significant issues with Google Big Query. It always seems to be up and running properly when I need it. I cannot recall any times where I received any kind of application errors or unplanned outages. If there were any they were resolved quickly by my IT team so I didn't notice them.
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Performance
Microsoft
No answers on this topic
Google
I think Google Big Query's performance is in the acceptable range. Sometimes larger datasets are somewhat sluggish to load but for most of our applications it performs at a reasonable speed. We do have some reports that include a lot of complex calculations and others that run on granular store level data that so sometimes take a bit longer to load which can be frustrating.
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Support Rating
Microsoft
We have not had need to engage with Microsoft much on Azure Data Factory, but they have been responsive and helpful when needed. This being said, we have not had a major emergency or outage requiring their intervention. The score of seven is a representation that they have done well for now, but have not proved out their support for a significant issue
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Google
BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.
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Alternatives Considered
Microsoft
Azure Data Factory helps us automate to schedule jobs as per customer demands to make ETL triggers when the need arises. Anyone can define the workflow with the Azure Data Factory UI designer tool and easily test the systems. It helped us automate the same workflow with programming languages like Python or automation tools like ansible. Numerous options for connectivity be it a database or storage account helps us move data transfer to the cloud or on-premise systems.
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Google
PowerBI can connect to GA4 for example but the data processing is more complicated and it takes longer to create dashboards. Azure is great once the data import has been configured but it's not an easy task for small businesses as it is with BigQuery.
Read full review
Contract Terms and Pricing Model
Microsoft
No answers on this topic
Google
None so far. Very satisfied with the transparency on contract terms and pricing model.
Read full review
Scalability
Microsoft
No answers on this topic
Google
We have continued to expand out use of Google Big Query over the years. I'd say its flexibility and scalability is actually quite good. It also integrates well with other tools like Tableau and Power BI. It has served the needs of multiple data sources across multiple departments within my company.
Read full review
Professional Services
Microsoft
No answers on this topic
Google
Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.
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Return on Investment
Microsoft
  • Facilitate better decision-making and improve business processes.
  • Optimize business process outcomes by increasing internal efficiency and operational effectiveness.
  • Boosts revenue growth while improving business process agility.
Read full review
Google
  • Previously, running complex queries on our on-premise data warehouse could take hours. Google BigQuery processes the same queries in minutes. We estimate it saves our team at least 25% of their time.
  • We can target our marketing campaigns very easily and understand our customer behaviour. It lets us personalize marketing campaigns and product recommendations and experience at least a 20% improvement in overall campaign performance.
  • Now, we only pay for the resources we use. Saved $1 million annually on data infrastructure and data storage costs compared to our previous solution.
Read full review
ScreenShots

Google BigQuery Screenshots

Screenshot of Migrating data warehouses to BigQuery - Features a streamlined migration path from Netezza, Oracle, Redshift, Teradata, or Snowflake to BigQuery using the fully managed BigQuery Migration Service.Screenshot of bringing any data into BigQuery - Data files can be uploaded from local sources, Google Drive, or Cloud Storage buckets, using BigQuery Data Transfer Service (DTS), Cloud Data Fusion plugins, by replicating data from relational databases with Datastream for BigQuery, or by leveraging Google's data integration partnerships.Screenshot of generative AI use cases with BigQuery and Gemini models - Data pipelines that blend structured data, unstructured data and generative AI models together can be built to create a new class of analytical applications. BigQuery integrates with Gemini 1.0 Pro using Vertex AI. The Gemini 1.0 Pro model is designed for higher input/output scale and better result quality across a wide range of tasks like text summarization and sentiment analysis. It can be accessed using simple SQL statements or BigQuery’s embedded DataFrame API from right inside the BigQuery console.Screenshot of insights derived from images, documents, and audio files, combined with structured data - Unstructured data represents a large portion of untapped enterprise data. However, it can be challenging to interpret, making it difficult to extract meaningful insights from it. Leveraging the power of BigLake, users can derive insights from images, documents, and audio files using a broad range of AI models including Vertex AI’s vision, document processing, and speech-to-text APIs, open-source TensorFlow Hub models, or custom models.Screenshot of event-driven analysis - Built-in streaming capabilities automatically ingest streaming data and make it immediately available to query. This allows users to make business decisions based on the freshest data. Or Dataflow can be used to enable simplified streaming data pipelines.Screenshot of predicting business outcomes AI/ML - Predictive analytics can be used to streamline operations, boost revenue, and mitigate risk. BigQuery ML democratizes the use of ML by empowering data analysts to build and run models using existing business intelligence tools and spreadsheets.