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Azure Personalizer vs. OptiMonk vs. OptinMonster

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Azure Personalizer

    Score7.3 out of 10
    N/APersonalizer, available on Microsoft's Azure platform of cloud services and applications, is a personalization engine used to boost conversion and engagement, and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through Azure. Users can select content, optimize layouts, and personalize offers with two API calls. Part of Azure Cognitive Services, Personalizer can be used as a standalone personalization solution or to complement…N/A

    OptiMonk

    Score10 out of 10
    N/AHungarian company OptiMonk offers on-site messaging and exit-intent messaging for ecommerce.N/A

    OptinMonster

    Score9.1 out of 10
    N/AOptinMonster is an ecommerce popup builder and conversion tool from Wordpress plugin specialist Awesome Motive headquartered in Florida.

    $7

    per month (billed annually)

    Pricing
    Azure PersonalizerOptiMonkOptinMonster
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Basic
    $7
    per month billed annually
    Plus
    $19
    per month billed annually
    Pro
    $29
    per month billed annually
    Growth
    $49
    per month billed annually
    Offerings
    Pricing Offerings
    Azure PersonalizerOptiMonkOptinMonster
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details———
    More Pricing Information
    Features
    Azure PersonalizerOptiMonkOptinMonster
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Azure Personalizer and OptiMonk and OptinMonster
    Feature
    Azure Personalizer
    -
    Ratings
    OptiMonk
    -
    Ratings
    OptinMonster
    5.0
    1 Ratings
    26% below category average
    A/B tests00 Ratings00 Ratings5.01 Ratings
    Best Alternatives
    Azure PersonalizerOptiMonkOptinMonster
    Small Businesses
    No answers on this topic
    Thrive Leads
    Score9.4 out of 10
    Thrive Leads
    Score9.4 out of 10
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Azure PersonalizerOptiMonkOptinMonster
    Likelihood to Recommend
    7.0
    (1 ratings)
    10.0
    (1 ratings)
    9.0
    (3 ratings)
    Usability
    -
    (0 ratings)
    -
    (0 ratings)
    7.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (2 ratings)
    User Testimonials
    Azure PersonalizerOptiMonkOptinMonster
    Likelihood to Recommend
    Microsoft
    Azure Personalizer is better for freshers who wishes to reach out to their potential customers who like their products.But for a established ecommerce ownerthis one is not recomended to use it since they only provides product personalisations for 50 or fewer products efficiently.
    Incentivized
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    OptiMonk
    OptiMonk is the perfect partner for website pop-ups. It makes lead collection super easy. The pop-ups are beautiful and completely customisable making it super easy to edit them and match with your brand persona. They are interactive but in no way irritating. People can have a seamless user experience browsing the website while the pop up shows up on the side.
    Incentivized
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    OptinMonster
    OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
    Incentivized
    Read full review
    Pros
    Microsoft
    • Customer recommendation
    • High engagement Rate
    • Increase sales cycle
    Incentivized
    Read full review
    OptiMonk
    • Huge variety of pop up templates
    • Holiday themes templates such as Christmas, Thanksgiving etc.
    • Perfect time delay
    • Segmentation based on user journey
    Incentivized
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    OptinMonster
    • Lots of pre-designed campaigns to choose from that are fully customizable.
    • Customizable CSS for each campaign is built in.
    Incentivized
    Read full review
    Cons
    Microsoft
    • Less features compared to other tool in market
    • Learning loop time consumption is little high
    • Number of items for personalisation is less ie 50 or fewer
    Incentivized
    Read full review
    OptiMonk
    • The user interface crashes sometimes
    • If we have more than 5000 impressions, then we will have to take a paid plan. This might not be feasible for small businesses
    • It would be great if they offer email marketing services too
    Incentivized
    Read full review
    OptinMonster
    • Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
    • The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
    Incentivized
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    Usability
    Microsoft
    No answers on this topic
    OptiMonk
    No answers on this topic
    OptinMonster
    I don't change the pop up texts and leave the service to work without tinkering. I don't particularly like the dashboard elements and design functionality. But the product does exactly what it is designed for.
    Incentivized
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    Support Rating
    Microsoft
    No answers on this topic
    OptiMonk
    No answers on this topic
    OptinMonster
    I don't often need to contact their support team since their tools are quite easy to use and their documentation is well written. On the few occasions I haven't been able to find an answer on my own, their team was happy to help out in a timely manner.
    Incentivized
    Read full review
    Alternatives Considered
    Microsoft
    Azure Personaliser gives features at Reasonable rate. Also Owing a small E-commerce store I would prefer Azure Personalizer based on its features .
    Incentivized
    Read full review
    OptiMonk
    OptiMonk specialises in website pop-ups. As such they have a wide variety. They keep on improving with time and make the experience better. They also offer a lot of tips and free useful content for ecommerce websites.
    Incentivized
    Read full review
    OptinMonster
    Bitly link tracking can show us how content is resonating with our different audiences. Links do direct traffic to websites where a new visitor can be invited to subscribe to a newsletter. We can see a spike in traffic on a certain link and this can be connected to new subscriber growth as visitors react to the OptinMonster plugin. The two products co-exist effectively.
    Incentivized
    Read full review
    Return on Investment
    Microsoft
    • Revenue generated increased by 2 times
    • Product sale increased
    • landing page clicks increased
    Incentivized
    Read full review
    OptiMonk
    • It has helped us convert leads into subscribers
    • It makes the overall user experience much better
    • It has helped us optimise our advertising spends
    Incentivized
    Read full review
    OptinMonster
    • For several clients that we have implemented OptinMonster for, we have had a significant increase in leads, which keeps our clients happy and we retain the business.
    • Campaigns are quick to set up, so it saves us significant time versus having to go to a web developer to build pop-ups or web forms. We can add something that goes "on top" of the website and turn it on and off with ease or change display rules to adjust how we want to use it.
    Incentivized
    Read full review
    ScreenShots