Bannerwise vs. Magnite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bannerwise
Score 6.0 out of 10
Small Businesses (1-50 employees)
Bannerwise makes it possible to create professional HMTL5 banner ads. According to the vendor, it allows thousands of businesses to scale-up their banner production, optimize their display campaigns and improve their workflow. According to the vendor, key features and business benefits include: Intuitive interface - no coding skills needed More than 100 professional animated banner templates One design, all formats - ready to…
$99
Magnite
Score 8.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Pricing
BannerwiseMagnite
Editions & Modules
Starter
$99.00
Standard
$239.00
Professional
$399.00
No answers on this topic
Offerings
Pricing Offerings
BannerwiseMagnite
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPRICING Monthly Subscription Annual Subscription Free Trial : Available Credit Card Not Required
More Pricing Information
Community Pulse
BannerwiseMagnite
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
BannerwiseMagnite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Bannerwise
-
Ratings
Magnite
7.5
2 Ratings
1% above category average
Data Transfer00 Ratings7.02 Ratings
DSP integration00 Ratings8.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Bannerwise
-
Ratings
Magnite
8.0
2 Ratings
2% above category average
Ad campaign creation00 Ratings8.02 Ratings
Ad deployment00 Ratings8.02 Ratings
Display advertising00 Ratings8.02 Ratings
Ad display and retargeting segmentation00 Ratings8.02 Ratings
Sequence targeting00 Ratings8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Bannerwise
-
Ratings
Magnite
7.3
2 Ratings
6% below category average
Ad dashboards00 Ratings8.02 Ratings
Ad performance reports00 Ratings7.02 Ratings
Ad conversion tracking00 Ratings7.02 Ratings
Ad attribution reporting00 Ratings8.01 Ratings
Cross-channel ad management00 Ratings8.02 Ratings
Ad forecasting and optimization00 Ratings6.01 Ratings
Best Alternatives
BannerwiseMagnite
Small Businesses
Google Ad Manager
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Score 8.5 out of 10
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BannerwiseMagnite
Likelihood to Recommend
-
(0 ratings)
9.0
(2 ratings)
User Testimonials
BannerwiseMagnite
Likelihood to Recommend
Bannerwise
No answers on this topic
Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
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Pros
Bannerwise
No answers on this topic
Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
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Cons
Bannerwise
No answers on this topic
Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
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Alternatives Considered
Bannerwise
No answers on this topic
Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
Read full review
Return on Investment
Bannerwise
No answers on this topic
Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
Read full review
ScreenShots

Bannerwise Screenshots

Screenshot of Intuitive Interface - no coding skills neededScreenshot of Simultaneous editing of banners
Save time - optimize display ad campaigns in secondsScreenshot of Compatible with all networks
No need to edit per platform - your banners always comply with your Ad network specsScreenshot of Building Dynamic banners has never been easier - 
Improve your ROI with dynamic display