Betterment vs. Guideline

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Betterment
Score 5.0 out of 10
N/A
Betterment is an investing and savings app that serves one purpose—to help you grow your money. For one low, transparent fee, you can invest your money with automatic deposit and trading features that put your money to work. Earn with interest and investment growth—plus maximize your savings with rewards on your everyday spending.N/A
Guideline
Score 7.5 out of 10
N/A
Guideline headquartered in San Mateo offers a cloud-based 401k management software for businesses priced on a per employee basis.N/A
Pricing
BettermentGuideline
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
BettermentGuideline
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAnnual fee is 0.25%
More Pricing Information
Community Pulse
BettermentGuideline
Considered Both Products
Betterment

No answer on this topic

Guideline
Chose Guideline
We went with Guideline as it was more affordable than alternatives. I believe this ended up being a terrible mistake. Invest in a stronger 401k partner. Human Interest was the other provider we were considering. I don't know if closing an account would have been as …
Top Pros

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Top Cons

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Features
BettermentGuideline
401(k)
Comparison of 401(k) features of Product A and Product B
Betterment
-
Ratings
Guideline
6.2
3 Ratings
8% below category average
Payroll Integration00 Ratings5.52 Ratings
Compliance Maintenance00 Ratings6.02 Ratings
Plan Flexibility00 Ratings7.52 Ratings
Filings and Disclosures00 Ratings5.02 Ratings
Ease of Enrollment00 Ratings7.03 Ratings
Best Alternatives
BettermentGuideline
Small Businesses
Coinbase
Coinbase
Score 8.0 out of 10
OnPay
OnPay
Score 8.0 out of 10
Medium-sized Companies
Coinbase
Coinbase
Score 8.0 out of 10

No answers on this topic

Enterprises

No answers on this topic

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
BettermentGuideline
Likelihood to Recommend
-
(0 ratings)
6.1
(11 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
1.1
(3 ratings)
User Testimonials
BettermentGuideline
Likelihood to Recommend
Betterment
No answers on this topic
Guideline
I believe that the only thing more broken than Guideline's product is their customer support. From initial contribution dates to the disastrous account closure that cost us personally thousands of dollars, this has been by far the worst SaaS and customer experience I've ever had in my career. If only 1) Guideline's product or 2) customer support had individually been broken, we would not have ended up in this state. I sent dozens and dozens of emails inquiring about oddities I was seeing in the product, but Guideline's reps only gave more conflicting and what ended up being grossly inaccurate feedback and status updates. I hope this review reaches anyone who is thinking of closing their Guideline account. Be extremely wary of what Guideline says and does in the account closure process and exact for detailed and exact timelines (you'll have to follow up many times...). For those of you who haven't yet selected a 401k provider, I'd recommend staying as far away from Guideline as possible.
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Pros
Betterment
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Guideline
  • Administrate individual 401(k)
  • Understand the contributions accumulated in total and per year
  • Understand the percentage of salary being contributed per pay period.
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Cons
Betterment
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Guideline
  • I feel that the customer support was abysmal - In my experience, we were consistently given conflicting advice and statuses as we closed our account with Guideline. Despite many, many follow-ups attempting to clarify our current status and remaining steps to close the account, Guideline's reps continued to provide, I believe, misleading and inaccurate steps. This cost us thousands and thousands of dollars given Guideline was not able to appropriately pull the funds before closing the account.
  • Guideline's integrations - I believe there is clearly a broken pipeline between Guideline and Rippling. In my experience, contributions were not funded as expected when we first opened the account, and when we closed our account, there was no communication between Guideline and Rippling. Guideline continued to expect contributions into perpetuity despite closure of the account
  • I feel that Guideline's product itself is just broken in critical places - most importantly, statuses of contributions were reflected incorrectly in the software (Guideline thought funds were transferred, but they were not and Guideline never attempted to pull the funds from our bank). This, combined with the terrible customer support, cost us thousands and thousands of dollars after we closed our account. There are many absolutely critical features that are broken -> to give just one of many examples, it was not possible to update the bank account information and no error message was thrown. I was told that our account ended up in an exceptional state given our last payroll contribution date and account closure, but these seem like very basic things a 401k provider has to get right if there are going to manage people's money.
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Usability
Betterment
No answers on this topic
Guideline
Well thought out and intuitive user experience for employees and administrators. Educational documentation has been a plus
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Support Rating
Betterment
No answers on this topic
Guideline
The few questions that we've had have been answered quickly and helpfully. The implementation was a breeze and the onboarding contacts were really helpful. There was some stuff I had to learn about 401(k)s in making the decision to implement Guideline, but the Guideline team was helpful in pointing me in the right direction.
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Alternatives Considered
Betterment
No answers on this topic
Guideline
We selected Guideline due to their relationship with Gusto, our payroll service. However, we did review alternative options for our 401k program and found them very competitive as to price and quality. We were thinking about going with one of the bigger companies like Schwab, E*TRADE, Ally, etc., but found Guideline to be the best choice for us based on price and ease of use.
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Return on Investment
Betterment
No answers on this topic
Guideline
  • Allow small employees to enhance benefit package
  • Great recruitment tool for new employees
  • Connection with payroll vendor allowed for less manual work
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ScreenShots