Blackbaud Target Analytics vs. EverydayHero Pro (discontinued)

ResearchPoint is well suited for Prospect Research, especially if the user has Raiser's Edge as their main database given its integration capabilities with qualified data; however, it is not necessary. I used the Target Analytics product that came before ResearchPoint (The Researcher's Edge) as a stand-alone prospect research database for about a year. For small shops that do not have a prospect researcher or prospect research team, it could even be used by gift officers looking for new prospects or for wealth data on their known prospects. Once systems are in place, the content is fairly intuitive and easy to navigate. The product is really a one-stop-shop, find prospects, wealth screen them, verify the data (the product saves you time by verifying a lot for you already), sync your findings to The Raiser's Edge, and if you'd like, export or print a professional-looking profile to a .pdf for your president or gift officer.

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The system is pretty well-suited to the purpose we use it for, where a group of individual volunteers are raising funds for a specific event campaign. We have only had 2 other users attempt to use it to raise funds in a true peer-to-peer manner, and neither was successful. It seems it is a little difficult and time-consuming for the end user to set up and share.

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• Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
• Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
• Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.

• Detailed reporting.
• Tracking by individual.
• Individual fundraising pages we can control.

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• Confirmed relationships needs to be a field that can be synced to The Raiser's Edge
• Philanthropic giving, when synced to the Prospect tab, needs to be able to be sorted by dollar value (like in Excel); this is a change that would need to happen in The Raiser's Edge
• With increasing competition from other wealth screening vendors, it would be useful if data sources were updated more frequently (i.e. real estate and giving).

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• Setup is a bit complex.
• Fees are expensive.
• Tracking performance is limited to individuals, can't see the whole team without downloading all activity on the campaign.

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While there is always room for improvement, I have always had good luck with TA support. There are so many ways to get help! Sometimes I can answer my own question by just accessing the vast Knowledgebase directory. I have been able to get quick answers by initiating a live Chat without having to navigate the call center voice mail options, which can be a little overwhelming. Sometimes my question or problem is more involved and I'll submit a case online. Between email conversations or a phone call, the representatives I've worked with have always been super helpful, never condescending, and they often follow up days later to make sure everything is working well

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I've not successfully accessed any support for this software, even from the invoicing team.

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Currently there are several prospect research software companies on the market, such as WealthEngine. In my opinion, Target Analytics with the ability of integration between Raiser's Edge and ResearchPoint creates a greater value for an organization.

We have previously used Mobile Cause to manage this campaign, and while Mobile Cause is slow to pay and makes frequent accounting mistakes, the end user experience was better (according to the users) and it cost our organization less. However, everydayheroPro integrates with our Blackbaud software (sort of) and Mobile Cause did not.

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• Address Appends - we are saving tons of money on returned mail, NCOA updates, and ensuring donors are receiving timely correspondence.
• Data Appends - ensured that we know who we have in our database and how we need to reach each household. Not only through updating records of deceased constituents but knowing the correct email addresses and phones to reach out and share our mission.
• Prospect Research - allows us to learn more about potential donors, existing donors, and how to create increased donor-centric interactions and solicitations.

• Allows us to manage this specific campaign fairly easily.
• Reporting is difficult to interpret.
• Cost is high.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info