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Analytics are Essential
December 21, 2018

Analytics are Essential

Sage Evans | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Target Analytics

We use Target Analytics for data enrichment services and for modeling and prospect research in our donor database. The services are extremely helpful for data hygiene and consistent data standardization across the Development department.
  • Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
  • Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
  • Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.
  • Cost - the cost can be high for specific modeling packages. Each nonprofit must consider ROI.
  • Address Appends - we are saving tons of money on returned mail, NCOA updates, and ensuring donors are receiving timely correspondence.
  • Data Appends - ensured that we know who we have in our database and how we need to reach each household. Not only through updating records of deceased constituents but knowing the correct email addresses and phones to reach out and share our mission.
  • Prospect Research - allows us to learn more about potential donors, existing donors, and how to create increased donor-centric interactions and solicitations.
Currently there are several prospect research software companies on the market, such as WealthEngine. In my opinion, Target Analytics with the ability of integration between Raiser's Edge and ResearchPoint creates a greater value for an organization.
Target Analytics is great for organizations that are trying to "mine for gold." There are packages and products that can allow you to clean up your data, append the data, and then finally, score the data to create an increased potential for finding major donors and supportive constituents hiding in your database.