Bluecore vs. TrueDialog

Bluecore is fantastic for building and sending email campaigns. They're also spectacular at providing insight on where your subscribers actively are vs predictive behavior. This is particularly helpful in sending the right message at the right time to the right person, all with product recommendations. I don't think they would be particularly appropriate for building something in SMS (we've found a lot of success with Attentive) and I don't think Bluecore helps much with social media analytics

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TrueDialog is different from the other texting platforms because they offer a white-glove approach. You feel like they genuinely care about your business and want it to succeed.

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• Triggered emails
• Audience segmentation
• Integration with Facebook and Adwords

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• SMS Messaging.
• Link shortener.
• Contact center solution.

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• Embedded functionality for social media live preview
• Heat maps don't always show up
• More flexibility in navigation bar, can get uneven in proportion

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Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.

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Message media's support was non-existent. They are from Australia so you call long distance and there only seems to be 2-3 people working for the company now.

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• We've seen increased ROI through product personalization purchasing
• We've been able to individualize our campaigns based on highest category affinity
• We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.

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• 10X our messaging capability.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info