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Bluecore, YOUcore: An ESP dedicated to personalization!
March 18, 2022

Bluecore, YOUcore: An ESP dedicated to personalization!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Bluecore Communicate™

Overall Satisfaction with Bluecore

We use Bluecore primarily as an Email Service Provider (ESP). This means we can build and send email campaigns, but we can also gather data and build based on our audiences and their behavior through these emails, our site and social media. We can also track our sent campaigns in order to look back on KPIs such as open rate, click-through-rate and revenue to determine future decisions.
  • Audience Insights
  • Key metrics on sent campaigns
  • User friendly, drag and drop functionality in building email templates
  • Encouraging support on becoming better and more involved with our customers/subscribers
  • Embedded functionality for social media live preview
  • Heat maps don't always show up
  • More flexibility in navigation bar, can get uneven in proportion
  • We've seen increased ROI through product personalization purchasing
  • We've been able to individualize our campaigns based on highest category affinity
  • We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.
  • Bronto Marketing Platform (discontinued)
Bluecore is much more modern than Bronto; it also provides deeper analysis and personalization aspects which enable us to really engage our subscribers. The personalization is the biggest advantage, showing us behavior and attributes. Plus, the functionality is much easier and quicker to work through and provides a much better user experience when needing to duplicate blocks or widgets.

Do you think Bluecore delivers good value for the price?

Yes

Are you happy with Bluecore's feature set?

Yes

Did Bluecore live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bluecore go as expected?

Yes

Would you buy Bluecore again?

Yes

Bluecore is fantastic for building and sending email campaigns. They're also spectacular at providing insight on where your subscribers actively are vs predictive behavior. This is particularly helpful in sending the right message at the right time to the right person, all with product recommendations. I don't think they would be particularly appropriate for building something in SMS (we've found a lot of success with Attentive) and I don't think Bluecore helps much with social media analytics.