#1 most frequent
United States of America
80.0%120 installations of 150
What is Bluecore?
Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product that uses email to retarget vacillating or distracted customers and grow online sales.
Essential to Bluecore is customer behavior, assimilated in an automated fashion across disparate sources. Once tracked, Bluecore attempts to reel in customers who "appear" lost or are simply not quite ready to buy, when the time for a purchase becomes right. Email is the medium for this exchange. Bluecore boasts at least 50 customers among high-end apparel retailers, as well as other consumer products.
Bluecore is a fast growing company and is headquartered in New York. It is an enterprise level product of use to retailers or sellers of consumer goods, most particularly those with an online presence that includes a store.
Categories & Use Cases
Videos
Who Buys & Uses Bluecore
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
3.3%5 installations of 150
#3 most frequent
Canada
2.7%4 installations of 150
Bluecore, YOUcore: An ESP dedicated to personalization!
Use Cases and Deployment Scope
We use Bluecore primarily as an Email Service Provider (ESP). This means we can build and send email campaigns, but we can also gather data and build based on our audiences and their behavior through these emails, our site and social media. We can also track our sent campaigns in order to look back on KPIs such as open rate, click-through-rate and revenue to determine future decisions.
Pros
- Audience Insights
- Key metrics on sent campaigns
- User friendly, drag and drop functionality in building email templates
- Encouraging support on becoming better and more involved with our customers/subscribers
Cons
- Embedded functionality for social media live preview
- Heat maps don't always show up
- More flexibility in navigation bar, can get uneven in proportion
Return on Investment
- We've seen increased ROI through product personalization purchasing
- We've been able to individualize our campaigns based on highest category affinity
- We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.
Alternatives Considered
Bronto Marketing Platform (discontinued)
Other Software Used
Attentive Mobile, Later, Google Analytics
Phenomenal Product & Company!
Pros
- Triggered emails
- Audience segmentation
- Integration with Facebook and Adwords
Cons
- There are a number of exciting looking features in beta that will greatly increase functionality: opportunity finder, experience builder, and audience insights. I'm just anxious to get them.
Return on Investment
- Bluecore emails have higher open, click, and conversion rates than our static campaigns. Unsubscribe rates are also lower because we're providing customers with information that they want to receive.
Alternatives Considered
SmarterHQ
Other Software Used
CheetahMail, Sailthru