Bluecore

Bluecore

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Score 8.2 out of 100
Bluecore

Overview

What is Bluecore?

Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the...
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Pricing

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What is Bluecore?

Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product…

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  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Trailer: Beyond Transactional Commerce
00:59
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Product Details

What is Bluecore?

Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product that uses email to retarget vacillating or distracted customers and grow online sales.

Essential to Bluecore is customer behavior, assimilated in an automated fashion across disparate sources. Once tracked, Bluecore attempts to reel in customers who "appear" lost or are simply not quite ready to buy, when the time for a purchase becomes right. Email is the medium for this exchange. Bluecore boasts at least 50 customers among high-end apparel retailers, as well as other consumer products.

Bluecore is a fast growing company and is headquartered in New York. It is an enterprise level product of use to retailers or sellers of consumer goods, most particularly those with an online presence that includes a store.

Bluecore Video

Save your spot for the broadcast here: https://events.bluecore.com/beyond-transactional-commerce The era of transactional commerce is over, and the most successful retailers need to reimagine people, processes, and technology to lean into this new era of #personalcommerce​. ...
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Bluecore Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (5)

Reviews

(1-2 of 2)
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Score 9 out of 10
Vetted Review
Verified User
We use Bluecore primarily as an Email Service Provider (ESP). This means we can build and send email campaigns, but we can also gather data and build based on our audiences and their behavior through these emails, our site and social media. We can also track our sent campaigns in order to look back on KPIs such as open rate, click-through-rate and revenue to determine future decisions.
  • Audience Insights
  • Key metrics on sent campaigns
  • User friendly, drag and drop functionality in building email templates
  • Encouraging support on becoming better and more involved with our customers/subscribers
  • Embedded functionality for social media live preview
  • Heat maps don't always show up
  • More flexibility in navigation bar, can get uneven in proportion
Bluecore is fantastic for building and sending email campaigns. They're also spectacular at providing insight on where your subscribers actively are vs predictive behavior. This is particularly helpful in sending the right message at the right time to the right person, all with product recommendations. I don't think they would be particularly appropriate for building something in SMS (we've found a lot of success with Attentive) and I don't think Bluecore helps much with social media analytics.
Score 9 out of 10
Vetted Review
Verified User
Our ecom department uses Bluecore to send a number of triggered email campaigns based on several different factors, chiefly user behavior (abandoned carts, browse abandons, price drops, back in stock, low stock, etc.) as well as ingesting outside data points. We're able to easily set up recurring campaigns that require limited oversight, which is crucial when you have limited manpower. At the same time, we're also able to create highly targeted mailings on an ad hoc basis to take advantage of quick win opportunities.
  • Triggered emails
  • Audience segmentation
  • Integration with Facebook and Adwords
  • There are a number of exciting looking features in beta that will greatly increase functionality: opportunity finder, experience builder, and audience insights. I'm just anxious to get them.
If you have an e-commerce site with a large number of diverse products and a customer base made up of many different customer personas, then Bluecore is perfect. Our visitors are very unique, and we cannot market to each in with the same broad approach. Bluecore makes it possible to craft messaging that speaks to each as individuals.
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