Reviews (1-1 of 1)
September 22, 2017
Score 9 out of 10
Our ecom department uses Bluecore to send a number of triggered email campaigns based on several different factors, chiefly user behavior (abandoned carts, browse abandons, price drops, back in stock, low stock, etc.) as well as ingesting outside data points. We're able to easily set up recurring campaigns that require limited oversight, which is crucial when you have limited manpower. At the same time, we're also able to create highly targeted mailings on an ad hoc basis to take advantage of quick win opportunities.
- Triggered emails
- Audience segmentation
- Integration with Facebook and Adwords
- There are a number of exciting looking features in beta that will greatly increase functionality: opportunity finder, experience builder, and audience insights. I'm just anxious to get them.
Read this authenticated review
If you have an e-commerce site with a large number of diverse products and a customer base made up of many different customer personas, then Bluecore is perfect. Our visitors are very unique, and we cannot market to each in with the same broad approach. Bluecore makes it possible to craft messaging that speaks to each as individuals.
Bluecore Scorecard Summary
Feature Scorecard Summary
Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product that uses email to retarget vacillating or distracted customers and grow online sales.
Essential to Bluecore is customer behavior, assimilated in an automated fashion across disparate sources. Once tracked, Bluecore attempts to reel in customers who "appear" lost or are simply not quite ready to buy, when the time for a purchase becomes right. Email is the medium for this exchange. Bluecore boasts at least 50 customers among high-end apparel retailers, as well as other consumer products.
Bluecore is a fast growing company and is headquartered in New York. It is an enterprise level product of use to retailers or sellers of consumer goods, most particularly those with an online presence that includes a store.
Categories: Email Marketing
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