Brightidea vs. IdeaScale

I believe Brightidea is a great tool for any business where collaboration is encouraged and open innovation is a priority. It enables cross functional teams and audiences to share ideas and connect on topics they may not normally collaborate on

Incentivized

Ideascale is well suited for open innovation, private campaigns and sharing of knowledge across multiple organizations and boundaries.

• Provides a canvas to create whatever is needed to engage the audience in the open innovation session. such as allowing video/picture inserts, custom design, document inserts, etc).
• Allows users the ability to easily share their ideas and/or comments, while also building on others ideas.
• Enabling an end to end experience for the user to offer ideas or share thoughts, allows voting and competition, prioritizes ideas based on popularity from audience, and provides the ability to track implementation/ROI of top ideas.

Incentivized

• IdeaScale allows open and quick interaction.
• Campaign moderation is a breeze.
• Creation of the campaigns is very simple.

• The backend project management portion could be easier to utilize and connect idea from inception to execution.
• In a large organization having multiple approvers and viewers of the prioritized ideas can be challenging.
• Would love to see a robust report and measurment tool that connects the full story of the idea.

Incentivized

• The reporting platform needs improvement to make it easier to show results directly from the system.
• It takes time and effort to get traffic in the tool.

IdeaScale is the first Ideation tool I came across.

• Within the 1st year we had over 20,000 unique users sign on and participate in an idea challenge.
• Significant cost savings opportunities identified, while also gaining client advocates and repeat business.
• Increase efficiency and effectiveness, and improve quality, while reducing cycle times.

Incentivized

• Ideascale was launched recently so no concrete ROI yet
• Supports driving innovation as a discipline internally and externally