Broadsign vs. Magnite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Broadsign
Score 8.9 out of 10
N/A
Broadsign in Montreal offers a suite of digital signage products for various purposes including Broadsign Control for content distribution across a network of digital signs with content automation and scheduling. Broadsign Creator provides tools to support the creation of compliant brand content to be created locally or distributed across a network. Finally Broadsign Direct supports advertising sales and Broadsign Reach is the company's supply side platform.N/A
Magnite
Score 8.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Pricing
BroadsignMagnite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BroadsignMagnite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BroadsignMagnite
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
BroadsignMagnite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Broadsign
-
Ratings
Magnite
7.5
2 Ratings
1% above category average
Data Transfer00 Ratings7.02 Ratings
DSP integration00 Ratings8.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Broadsign
-
Ratings
Magnite
8.0
2 Ratings
2% above category average
Ad campaign creation00 Ratings8.02 Ratings
Ad deployment00 Ratings8.02 Ratings
Display advertising00 Ratings8.02 Ratings
Ad display and retargeting segmentation00 Ratings8.02 Ratings
Sequence targeting00 Ratings8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Broadsign
-
Ratings
Magnite
7.3
2 Ratings
6% below category average
Ad dashboards00 Ratings8.02 Ratings
Ad performance reports00 Ratings7.02 Ratings
Ad conversion tracking00 Ratings7.02 Ratings
Ad attribution reporting00 Ratings8.01 Ratings
Cross-channel ad management00 Ratings8.02 Ratings
Ad forecasting and optimization00 Ratings6.01 Ratings
Best Alternatives
BroadsignMagnite
Small Businesses

No answers on this topic

Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies

No answers on this topic

The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises

No answers on this topic

Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BroadsignMagnite
Likelihood to Recommend
9.0
(1 ratings)
9.0
(2 ratings)
User Testimonials
BroadsignMagnite
Likelihood to Recommend
Broadsign
Very suitable for large networks and projects requiring enhanced functionality. less suitable for small networks as the learning curve might be considerable.
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Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
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Pros
Broadsign
No answers on this topic
Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
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Cons
Broadsign
No answers on this topic
Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
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Alternatives Considered
Broadsign
We analyzed other solutions in 2008 but were convinced from the get go Broadsign would be a perfect fit for our needs in the long run. 15 years later our choice has been proven right.
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Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
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Return on Investment
Broadsign
No answers on this topic
Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
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ScreenShots