Caliber vs. UNICEPTA

Ubermetrics Delta is the perfect tool for (social) media analysis and monitoring. It visualizes dialogues (almost) in realtime and helps to handle any social media incident. Furthermore it helps to quantify the impact and virality of conversation and dialogues on the internet, social media, etc. With the additional possibility to analyze offline communication it is easy to compare the differences between online and offline marketing and PR.

• We have been using Ubermetrics in various areas. In sales, we use it for monitoring in order to recognize the tender at an early stage. The marketing department uses this tool to check what is spread across the brand, but also to keep track of sponsorship.

• Actually, there is nothing we disliked about Ubermetrics. We are looking forward to the international expansion of Ubermetrics’ online media coverage which may fairly take another while though.

Storio and Percolate make it much more difficult to build boolean connections in their searches. Thus, the results are often misleading

• Ubermetrics Delta helped to track and analyze the virality of posts, press releases etc., and thus helped to steer the performance of press and marketing campaigns.