TrustRadius
Percolate is an enterprise-level content marketing platform designed to help large brands create content and manage marketing campaigns. It features content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content analytics, media asset management with filtered search and tagging for asset location, workflow controls, and much more, presenting a relatively comprehensive content creation and distribution platform.
Percolate, the company, is headquartered in New York and has offices across the US and in London, and is used by many very well known brands including GE, Anheuser-Busch, Mastercard, Amtrak, and many others.https://dudodiprj2sv7.cloudfront.net/product-logos/oF/H7/89ZDPN3CELAF.PNGPercolatePercolate combines two tools in one and does what others can’t.2018-08-04T19:49:20.620ZWe use Percolate for the Marketing and eCommerce team, primarily for campaign planning, digital asset management, and social publishing.,Campaign organization and planning
Process management for creative creation
Social publishing
Social analytics,As our internal processes have changed, it’s challenging to go back and rethink how to manage a process with the updates available.
Percolate no longer supports social listening.
You can export marketing campaigns in PDF format, but not in Word. They need to be converted.,10,8,Percolate was less expensive than the social publishing tool we replaced
Impactful time savings as a process management tool
It gave us the ability to quickly and efficiently share professional and consistent marketing plans to our business partners.,Radian6, Domo and Sprinklr,IBM Marketing Operations, nopCommerce, ChannelAdvisorJennifer PetersRobust all-in-one tool2018-08-24T16:28:08.890ZMy agency used Percolate to manage many social media profiles on behalf of multiple clients. It allowed us to streamline communications both internally as well as with our clients, seamlessly coordinating content creation, approvals, and scheduling. It also allowed for easy community management, with all engagement taking place within Percolate rather than across so many different individual social apps.,The asset management library was particularly useful as we could store all content in one place, organized by client and into different category folders, until we were ready to use the assets.
Percolate has a seamless and easy-to-use content approval workflow which makes it very easy to send and receive approvals with our clients.,Percolate is enterprise-level software with a high price tag to match. It is extremely robust and flexible for large agencies or those managing a lot of accounts with many contributors, but might not be the right fit for smaller agencies.,6,7,Our content approval workflow improved significantly once we onboarded Percolate. No more need to send PDF's back and forth via email.
Percolate also has solid analytics capabilities built in, making it easy to provide reporting to our clients on a regular basis.,Falcon.io,Sprinklr, Falcon.ioVerified UserHorrible Tool, but Cheap2018-06-22T20:26:24.126ZPercolate was used by all global social media marketing teams and customer support agents within a specific brand at my organization. The other part of the organization was using a different scheduling/ listening platform that I prefer and had our entire company shift to. We used it to schedule social media content/ outline calendars, review social data and handle community management.,Calendar scheduling was okay. Not very different from other tools.
Analytics exists. Data was hard to find, but there was the ability to create custom metrics.
The people at the company seemed nice.,Data is a mess. So unreliable. Takes so much time to create a concrete report.
There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
No paid management functionality.
Hated their listening tool abilities relative to other tools I've used.,3,100,Time-consuming to get accurate data.,Sprinklr, Crimson Hexagon ForSight and Tailwind,Sprinklr, Crimson Hexagon ForSight, TailwindVerified UserFavorite social management platform2018-03-28T17:00:45.979ZThe marketing team uses Percolate as a way to organize our social media strategy across the various platforms that we post to. It has been extremely beneficial as well as time-saving in that we are able to post to multiple platforms at once all using the easy user interface.,User Experience
Social platform management
Content curation,Analytics reporting
Collaboration
Filtering,8,4,Time saved by cross posting to multiple platforms at once
Ability to track success of specific campaigns
Collaboration between teams,Hootsuite Pro and Sprout Social,Marketo, Tableau Desktop, Conductor SearchlightVerified UserPercolate makes it easy and organized2017-09-12T20:08:10.927ZPercolate is being used by our marketing department to create marketing plans, share files, sync information, create a social content calendar, and manage social accounts. Right now we have about 7 people on our team using it. It helps us stay organized and it really helps us keep track of our marketing assets.,It has a great visual calendar.
Works well for team members of all different job types
Really understands the needs of a social publishing platform,The file management system is pretty good but there is always room for improvement. Searching for items can be tricky when you have a large library
Search in general could be better. I would love to search through social posts I made using the verbage in the post.
Sometimes making a simple post requires so many clicks.,10,7,Percolate has streamlined our marketing campaign creation process
Helps us keep track of engagement on social posts
Keeps us organized,Social Studio,Microsoft Office 2016, Adobe Photoshop, CanvaVerified User
Unspecified
Percolate
30 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
