Percolate

Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.

Our company had to develop a marketing campaign about a customer's product. We used Percolate as it took into account every aspect: span teams, channels, products and geographies. We were also able to automate certain actions which turned out be time saving and cost-efficient. Furthermore, the use of data visualisations has been useful to identify bottlenecks and areas for improvement.

Percolate is great for managing your company social media profiles, posting updates and using a variety of workflows for approval when necessary. The calendar feature is great if you need to view longer date ranges at one time. If you are only managing 1-2 profiles and don't need any type of approval process, you could probably use HootSuite or another free software platform. But if you have many profiles to manage and post from and need approval workflows, Percolate is great.

As mentioned previously, Percolate would be a great solution for large agencies with many clients and internal/external contributors. It's a great central 'hub' for content creation and collaboration, removing the need for hundreds of emails back and forth and preventing older versions of content being scheduled accidentally. However, smaller agencies/companies might find it more powerful than they actually need. There were attributes and functionality that my smaller sized agency simply didn't end up using.

We originally purchased Percolate as a replacement for our social publishing tool. The fact that it came with built in campaign creation management tools was an added bonus. I would say most groups don’t focus much effort or resources on the planning piece, but it’s well worth it.

It's cheaper than other tools, but you pay for what you get. Do not recommend unless you're a smaller company or have a lower budget and just need to get started in having a more organized tool for scheduling, data, etc.

Percolate is perfect for a social media manager or strategist that needs to effectively publish and curate content. Percolate may not be best suited for those that are looking for a robust amount of analytics in order to justify the use of certain platforms, etc.

Percolate is great for a team that is constantly creating new marketing plans that need to be shared with lots of people. It is also very useful for a social media manager that likes to see all their content on a beautiful calendar. It is way more than you need if you are just looking for something to schedule social content with.

Well Suited:

• Social media sourcing and scheduling.
• Sourcing no brand long form content.

It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.

The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.

I would say 7 as it has a lot more scope for improvement. First off, it is slow to load and navigate among different tabs. Functionality to customize is limited and you really can't do much without an account manager helping you for little customizations. The area it does well is in social post scheduling, similar to what Hootsuite does. It has a section called Brew, which suggests to you the latest news based on the categories you choose, and then you are able schedule/share those posts to your social channels.

Percolate is very useful for social media scheduling across channels. It also offers an easy way to communicate with colleagues about social posts and gain feedback and approval. It also has a useful photography app that allows you to easily have someone fill out a photo consent form at events, which has been helpful for our communications team as well.

If you are a community manager or social media manager looking for a tool that focuses solely on content creation, Percolate is a perfect tool. Unlike most other tools, Percolate provides everything you need to build visually appealing content. This includes access to Getty Images, Shutterstock and your own built in media database with no limits on image storage.

The tool is less suitable as a listening/response tool (like Hootsuite), even though it does have support for this built in.

Percolate also provides excellent feedback on the results of your content, so you can see how well it did based off the metrics that really matter; like, reach, shares, virality.

The content creation tool even includes a built in image editor that offers brand friendly tools like logo drop-in, titles using your brand font and colors and other handy tools. These are often things that would need to be outsourced to a creative team, but can now be accomplished in under a minute.

The vendor includes a multi-stage onboarding procedure which starts with your account manager, followed by a brand onboarding tool and other online tools to learn about your brand voice and brand creative guidelines (like colors and logos). The end result is a tool that "knows" who you are.