TrustRadius
Percolate is an enterprise-level content marketing platform designed to help large brands create content and manage marketing campaigns. It features content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content analytics, media asset management with filtered search and tagging for asset location, workflow controls, and much more, presenting a relatively comprehensive content creation and distribution platform.
Percolate, the company, is headquartered in New York and has offices across the US and in London, and is used by many very well known brands including GE, Anheuser-Busch, Mastercard, Amtrak, and many others.https://media.trustradius.com/product-logos/oF/H7/89ZDPN3CELAF.PNGPercolateRobust all-in-one tool2018-08-24T16:28:08.890ZMy agency used Percolate to manage many social media profiles on behalf of multiple clients. It allowed us to streamline communications both internally as well as with our clients, seamlessly coordinating content creation, approvals, and scheduling. It also allowed for easy community management, with all engagement taking place within Percolate rather than across so many different individual social apps.,The asset management library was particularly useful as we could store all content in one place, organized by client and into different category folders, until we were ready to use the assets.
Percolate has a seamless and easy-to-use content approval workflow which makes it very easy to send and receive approvals with our clients.,Percolate is enterprise-level software with a high price tag to match. It is extremely robust and flexible for large agencies or those managing a lot of accounts with many contributors, but might not be the right fit for smaller agencies.,6,7,Our content approval workflow improved significantly once we onboarded Percolate. No more need to send PDF's back and forth via email.
Percolate also has solid analytics capabilities built in, making it easy to provide reporting to our clients on a regular basis.,Falcon.io,Sprinklr, Falcon.ioVerified UserPercolate combines two tools in one and does what others can’t.2018-08-04T19:49:20.620ZWe use Percolate for the Marketing and eCommerce team, primarily for campaign planning, digital asset management, and social publishing.,Campaign organization and planning
Process management for creative creation
Social publishing
Social analytics,As our internal processes have changed, it’s challenging to go back and rethink how to manage a process with the updates available.
Percolate no longer supports social listening.
You can export marketing campaigns in PDF format, but not in Word. They need to be converted.,10,8,Percolate was less expensive than the social publishing tool we replaced
Impactful time savings as a process management tool
It gave us the ability to quickly and efficiently share professional and consistent marketing plans to our business partners.,Radian6, Domo and Sprinklr,IBM Marketing Operations, nopCommerce, ChannelAdvisorJennifer PetersHorrible Tool, but Cheap2018-06-22T20:26:24.126ZPercolate was used by all global social media marketing teams and customer support agents within a specific brand at my organization. The other part of the organization was using a different scheduling/ listening platform that I prefer and had our entire company shift to. We used it to schedule social media content/ outline calendars, review social data and handle community management.,Calendar scheduling was okay. Not very different from other tools.
Analytics exists. Data was hard to find, but there was the ability to create custom metrics.
The people at the company seemed nice.,Data is a mess. So unreliable. Takes so much time to create a concrete report.
There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
No paid management functionality.
Hated their listening tool abilities relative to other tools I've used.,3,100,Time-consuming to get accurate data.,Sprinklr, Crimson Hexagon ForSight and Tailwind,Sprinklr, Crimson Hexagon ForSight, TailwindVerified UserFavorite social management platform2018-03-28T17:00:45.979ZThe marketing team uses Percolate as a way to organize our social media strategy across the various platforms that we post to. It has been extremely beneficial as well as time-saving in that we are able to post to multiple platforms at once all using the easy user interface.,User Experience
Social platform management
Content curation,Analytics reporting
Collaboration
Filtering,8,4,Time saved by cross posting to multiple platforms at once
Ability to track success of specific campaigns
Collaboration between teams,Hootsuite Pro and Sprout Social,Marketo, Tableau Desktop, Conductor SearchlightVerified UserPercolate makes it easy and organized2017-09-12T20:08:10.927ZPercolate is being used by our marketing department to create marketing plans, share files, sync information, create a social content calendar, and manage social accounts. Right now we have about 7 people on our team using it. It helps us stay organized and it really helps us keep track of our marketing assets.,It has a great visual calendar.
Works well for team members of all different job types
Really understands the needs of a social publishing platform,The file management system is pretty good but there is always room for improvement. Searching for items can be tricky when you have a large library
Search in general could be better. I would love to search through social posts I made using the verbage in the post.
Sometimes making a simple post requires so many clicks.,10,7,Percolate has streamlined our marketing campaign creation process
Helps us keep track of engagement on social posts
Keeps us organized,Social Studio,Microsoft Office 2016, Adobe Photoshop, CanvaVerified UserPercolate: Your BFF for Social Media Management2017-05-24T17:01:11.206ZWe use Percolate in the marketing department of my company for all social media planning and posting. It is only used by our department but we manage all the social profiles for the company. The insurance industry has a lot of red tape and we have to send all marketing materials for legal compliance approval so the approval workflow feature in Percolate allows us to create and schedule social posts and send them through an approval process right in the program.,Approval workflow feature is simple and easy to use.
The calendar feature is great because it allows us to see everything we have approved and ready to go for a particular week or month.
Creating and scheduling posts is simple and the interface is easy to use.,We have had a lot of trouble with the images previewing correctly when we are in the approval workflow. Even when they are sized down correctly, they take forever to load and we tested several browsers and had the same issues.
When we export our log of approved and published posts, there is no way to export the destination link that was included with the post. It exports the percolate permalink but that requires the user to go back into Percolate, wait for the preview to load and THEN you can click and see the destination page. It would be much more efficient to include the destination URL in the reports functionality.,8,10,We have been able to see analytics for all of our social posts and determine which types of posts get the most traffic to our website, generate leads and generate engagement on our social profiles. We have seen a positive impact in traffic and lead generation through using Percolate to help us manage our social media efforts.,Spredfast Conversations and Hootsuite Free,HubSpot, Trello, SlackAshlee Taylor, MBAPercolate for life2017-03-02T22:45:09.992Z[It's] used for social media image sourcing, scheduling, and brief development. [It's] used by other departments within the organization for easier collaboration.,The best at sourcing stock for a wide variety of travel destinations.
Reliable scheduling for Facebook & Instagram.
Easy to update and share calendar items.,More Instagram integration.
More options for viewing asset information before adding to library.
Being able to edit.
Being able to edit briefs live with other users.,10,,,Adobe Photoshop, Google Drive, SlackTopher CusumanoA Comprehensive Solution to your Social Content Management Needs.2016-10-03T15:13:54.145ZPercolate is a tool, and essentially the "hub", for our global social media marketing efforts. We currently utilize Percolate with our clients to resolve the following:
Global and local social content calendarizingAccess to image libraries that help subsidize costs and manage image rightsGlobal and local templating to create consistency across marketsSharing social briefs across global marketsProviding management of releases with user generated contentMultiple user role managementStructured content approval across all stakeholders,Create social content from briefing all the way through to the approval process.
Social planner for managing topics and content streams across multiple channels.
Robust API and integrations.
Image library (with cost-free access/rights to stock photo libraries).
Frequent updates to the platform.
Built-in community management.,At times the platform can be buggy.
Analytics tool could be more robust.
Would be nice to have a stronger social listening component.,9,We've been able to consolidate our software/platform needs leading to lower annual costs.
Less creative resources needed for day-to-day content freeing up hours to dedicate elsewhere.
Less legal involvement needed, freeing up consult hours.
Access to image library has driven down annual costs of social stock photography needs.,Sprout Social, Hootsuite Enterprise, Sprinklr and Radian6,Sysomos MAP, Skyword, Bazaarvoice Conversations, Sprout SocialOlin GraczykPercolate - has promise, but could be better2016-05-31T23:57:53.596ZPercolate is currently used by our marketing department for scheduling and tracking on everyone's calendars. This tool is also used for social post scheduling and queuing. Percolate also can create campaign specific calendars for every individual in the team.,Asset library
Social scheduling
Can send campaigns for approval
Has its own analytics
Tags and labels for campaigns,Calendar view is very complicated
Analytics could be better
Slow,7,,,Hootsuite Pro, Trello,We are still in infancy phase of using percolate.Jasmeet S BabraPercolate Makes Social Media Scheduling Across Teams Easy2016-03-29T14:52:11.366ZPercolate is used across the marketing, communications and grassroots fundraising teams to schedule social media content, organize campaigns across teams and gain approval for social content. It is used primarily by the marketing team and members of the grassroots fundraising team who schedule social media content. We also use it to store photos and videos and discover content through the tool's Twitter discovery option.,Percolate has a great image editor that makes it easy to create images that are the correct size for social media.
Percolate's comment feature makes it easy to communicate with other team members about a post.
The Percolate team often updates the product to keep up with changes and new features from social networks.,Functionality can sometimes run slow, especially when new features are introduced.
Though Percolate tries to keep up, it is occasionally slow to add new features along with Facebook, for example creating carousel image posts.
Icons are not intuitive, so there is a learning curve to use all of its functionality.,8,20,Social Studio and Sprout Social,Domo, Radian6, Slack,Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
Percolate also helps save time because you are able to schedule social media posts across channels easily.
It has also been an easy way to work with remote team members, which is very helpful.Nancy RyersonEverything a community manager needs to create and manage content.2014-05-03T18:48:07.245ZIn 2013, we made the decision to split out social publishing tools into social care, and social content.
As part of this split, we migrated off Hootsuite and into Sparkcentral and Percolate.
Percolate is our central content publishing platform where we manage our content, plan upcoming content, find new content for our brand, manage all of our multimedia assets, and manage a central content planning calendar for all of the outbound channels a social media manager usually takes care of. In our care, this means events, Facebook, Twitter, LinkedIn, Google Plus and our blog. Additionally, Percolate interfaces seamlessly with our corporate Wordpress blog, allowing content to be published not just to the usual social channels, but also to the blog. This greatly reduces the amount of work required to push create, edit and publish our content. It also allows us to create blog content, and immediately schedule sharing the post in social.,The Percolate Brew feature has a human powered "learning" tool that learns about the kind of content our brand publishes. Using that, it provides tips and sources for new content. Each morning, we receive a list of content from around the world that is relevant to our brand and worth sharing with our own audience.
The ability to create one piece of content, and then customize it for our various channels is a real time saver. We can write an article, then easily create a shorter version for Twitter, or a more B2B focussed piece for LinkedIn.
Percolate helps our content creators decide when to post content - its posting schedule tool makes sure you don't overpost, but can also intelligently decide on a better time to post something based off past results.,A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).,9,The biggest ROI here is saving time. We no longer need to create our content, then figure out the best ways to get it onto our various platforms. One person can manage a piece of (internal or externally created content) and push it out to multiple channels.
We also no longer need to rely on third party tools to track results of our content. As soon as content is published, we can learn how well it is doing, and learn from trends in our content publishing strategy.,sprinklr,Sprout Social,HootSuite Enterprise,8,Vendor implemented
Implemented in-house,Yes,Change management was minimal,Percolate continues to pull in content posted outside itself - we see support Tweets monitored inside Percolate that were posted by our care team with a different tool. This made tracking down results of Percolate generated content harder.,9Verified User
Unspecified
Percolate
32 Ratings
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