Percolate, now part of Seismic

Score9 out of 10

40 Reviews and Ratings

What is Percolate, now part of Seismic?

Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.

Categories & Use Cases

Content Marketing

Media

Screenshot of Percolate's integrated marketing calendar

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Screenshot of Percolate's integrated marketing calendar

Network for content licensing/production
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Category average: 5.6
Approval workflows
Allows users to lay out and track, in some cases automatically, workflows for content approval.
Category average: 6.7
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Category average: 6.2

Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Category average: 7.4
Closed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Category average: 7.1
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Category average: 8

#1 most frequent

Manufacturing

31.0%

9 installations of 29

#2 most frequent

Retail Trade

17.2%

5 installations of 29

#3 most frequent

Information

13.8%

4 installations of 29

Verified User

Director in Corporate (10,001+ employees employees)

Use Cases and Deployment Scope

Percolate, now part of Seismic, allowed to streamline the communication process and content creation, giving visibility to the assets to be published and allowing relevant stakeholders to be involved in the review cycles. It was easy to use and the time necessary to onboard new users ead relatively short. The user experience was pleasant, with intuitive interface.

Pros

Streamline approval process
Facilitate collaboration
Easy to navigate

Return on Investment

Reduced number of mistakes
Accelerated approval process

Usability

Other Software Used

Talkwalker by Hootsuite

Inés Prieto View profile

R&D / Product Development Engineer - Quality in Engineering at TE Connectivity (10,001+ employees employees)

Use Cases and Deployment Scope

It is the best software I have used for all my clients' digital marketing strategies. It is very complete as it helps with campaign planning and metric and statistical reporting for all social networks. You can manage the content of all social networks easily.

Pros

You can schedule all the planning done for each social network, with the date and time you want to publish, without any inconvenience.
It has many templates of campaigns and content for social networks, which facilitates the work and the workload of designers and community managers.
The management of the marketing campaign is very efficient, as it monitors the progress, performance, and progress of the campaign also presents a complete statistical report that helps to improve the plans and strategies used.

Cons

It is not very intuitive, so you have to spend a few hours to know in-depth all its functions and to get the most out of the platform.
I get lost with the mobile version, it is very complicated to see all its functions, no matter what mobile device you are using, plus it takes a while to load the application and it is very difficult to manage for that reason.
I had some problems uploading videos on Instagram, I spent a lot of time getting the video to load and be saved for later publication.

Most Important Features

It can connect to the most important digital platforms such as Facebook and Instagram.
Its post templates are varied, eye-catching and dynamic, which attracts more likes.
It is a very useful tool all the statistics and metrics it provides.

Return on Investment

Learning the program can delay the return on investment. But once learned and given the correct use of all the tools provided by the software, all collaborators in social networks, will have much more free time to work with more customers, increasing monthly income.

Other Software Used

BigCommerce, Ecwid by Lightspeed, Vendasta

Ashlee Taylor, MBA View profile

Senior Marketing Analyst in Marketing at HCC Medical Insurance Services (51-200 employees employees)

Pros

Approval workflow feature is simple and easy to use.
The calendar feature is great because it allows us to see everything we have approved and ready to go for a particular week or month.
Creating and scheduling posts is simple and the interface is easy to use.

Cons

We have had a lot of trouble with the images previewing correctly when we are in the approval workflow. Even when they are sized down correctly, they take forever to load and we tested several browsers and had the same issues.
When we export our log of approved and published posts, there is no way to export the destination link that was included with the post. It exports the percolate permalink but that requires the user to go back into Percolate, wait for the preview to load and THEN you can click and see the destination page. It would be much more efficient to include the destination URL in the reports functionality.

Return on Investment

We have been able to see analytics for all of our social posts and determine which types of posts get the most traffic to our website, generate leads and generate engagement on our social profiles. We have seen a positive impact in traffic and lead generation through using Percolate to help us manage our social media efforts.

Alternatives Considered

Spredfast Conversations and Hootsuite Free

Other Software Used

HubSpot, Trello, Slack

Verified User

Manager in Product Management (501-1000 employees employees)

Use Cases and Deployment Scope

Percolate by Seismic is a tool my company used to increase marketing efficiency and channel effectiveness. It enabled us to create campaigns and promote products through distinct customer segments. The tool also provides a good insight into analytics and data, and provided us with multiple graphs and visualisations to identify potential issues.

Pros

Visualization
Campaigns

Cons

Screen layout

Most Important Features

Data visualisation
Campaigns

Return on Investment

Time-efficient
Competitive pricing

Jennifer Peters View profile

Director of Marketing & eCommerce in Marketing at Cokesbury (201-500 employees employees)

Pros

Campaign organization and planning
Process management for creative creation
Social publishing
Social analytics

Cons

As our internal processes have changed, it’s challenging to go back and rethink how to manage a process with the updates available.
Percolate no longer supports social listening.
You can export marketing campaigns in PDF format, but not in Word. They need to be converted.

Return on Investment

Percolate was less expensive than the social publishing tool we replaced
Impactful time savings as a process management tool
It gave us the ability to quickly and efficiently share professional and consistent marketing plans to our business partners.