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Candid GuideStar vs. Mapp Intelligence, powered by Webtrekk

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Candid GuideStar

    Score8 out of 10
    N/AGuideStar by Candid offers GuideStar Pro for updated nonprofit data for research and other purposes, supporting data matching and validation, mailing list creation and generation, grant writing and eligibility validation, and integration of nonprofit data into existing customer or outreach data sets.N/A

    Mapp Intelligence, powered by Webtrekk

    Score10 out of 10
    N/AMapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including…N/A
    Pricing
    Candid GuideStarMapp Intelligence, powered by Webtrekk
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Candid GuideStarMapp Intelligence, powered by Webtrekk
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.
    More Pricing Information
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    Candid GuideStarMapp Intelligence, powered by Webtrekk
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    User Ratings
    Candid GuideStarMapp Intelligence, powered by Webtrekk
    Likelihood to Recommend
    10.0
    (3 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.4
    (2 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Candid GuideStarMapp Intelligence, powered by Webtrekk
    Likelihood to Recommend
    Candid.org
    It is just my go-to for any information I need on a potential client as I work in the non-profit consulting space and need to better understand my prospects. As a former nonprofit exec, I valued what we could share on the site as a gold seal for others to learn about our worthiness to invest.
    Incentivized
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    Mapp Digital
    Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
    It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
    Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
    Incentivized
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    Pros
    Candid.org
    • Identifying information from funder 990s
    • Gives credence to transparency claims
    Incentivized
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    Mapp Digital
    • Good visualization in reports for marketing and c-level.
    • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
    • Integrated tag management.
    • No sampled data.
    • It is possible to combine 90% variables and metrics.
    Incentivized
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    Cons
    Candid.org
    • Most 990s are typically a few years behind.
    • Organization profiles are only as complete as the organization makes them.
    Incentivized
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    Mapp Digital
    • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
    • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
    • Webtrekk should build better click-path-analysis and journeys.
    Incentivized
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    Support Rating
    Candid.org
    Any support I've ever had to get from them was quick and professional. Their online guides/help docs are also easy to read.
    Incentivized
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    Mapp Digital
    We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
    Incentivized
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    Alternatives Considered
    Candid.org
    I have always used Guidestar as my go-to not only when I was a non-profit executive and wanted to ensure we remained worthy of their rating but also now as a non-profit consultant where I need to understand my current and potential partners across financials, key contacts, board members, etc.
    Incentivized
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    Mapp Digital
    Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
    Incentivized
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    Return on Investment
    Candid.org
    • More informed grant proposals.
    • Able to easily and efficiently complete grant research.
    Incentivized
    Read full review
    Mapp Digital
    • Get insights into your web data.
    • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
    • 1 tool for over 20 apps and 100 websites.
    Incentivized
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