Causal vs. Cube

Definitely suited best for B2B / B2B2C product modelling. We used this for B2B / B2B2C / C2C and the C2C side of things was always more complex to model out due to this being dependent on marketing spend (CAC) and factors around virality which really cannot be forecasted (not a shortcoming of Causal, just implied by the mechanics of modelling)

Incentivized

1) The budget process. In QBO the budgeting capability is non-existant, unless you like manually typing in every scenario and not being able to budget by class. Cube houses my budget/forecast scenarios & lets me view and analyze by my company's preferred data points; department, GL account, vendor, & sales campaign. I'm able to run monthly budget variance reports and plan for the future with ease. 2) We've begun using Cube to help analyze profitablity by sales job. We've never had such easy access to this type of info in the past, so this is a benefit I can directly attribute to Cube. 3) We're beginning now to use an integration with our payroll software to work on headcount planning and payroll analysis.

• Push/pull information across any Google Sheet or Excel workbook.
• Budget at a much more granular level (by month by account by the department by vendor).
• Custom mapping to allow for multiple cuts of the same data.
• Bulk range selection within a workbook.

• Limited to 8 top line dimensions. Although you can bring in as many attributes of data as you want, but I would really like Cube to increase top line dimensions to 10.
• The ability for cross level interaction within multiples cube would be a major plus once implemented.

Cube was just a lot easier to use than Vena. We took some time to look at Vena as well and while their product was impressive, our organization was not yet there. We needed something we could implement quickly, and in today's day and age I think that is a very important quality to have. Start up and early stage companies do not have the luxury of implementation teams and massive IT resources so Cube was a huge help.

Incentivized

• It has decreased the amount of time it takes to build reports by days
• I can rest easy knowing the knowledge is accurate and there is no human error
• I have been able to create more reports than I ever dreamed of with the new time and ease of use

Incentivized