TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Celtra

    Score6 out of 10
    N/ACeltra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.N/A

    Inmar Martech

    Score9.3 out of 10
    N/AInmar Martech (formerly ownerIQ) supports digital advertising operations with a second-party data marketplace for retailers and brands to share data with partners and to aid advertisers in creating more targeted and advertising campaigns.N/A
    Pricing
    CeltraInmar Martech
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CeltraInmar Martech
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    CeltraInmar Martech
    Ad Campaigns
    Comparison of Ad Campaigns features of Celtra and Inmar Martech
    Feature
    Celtra
    -
    Ratings
    Inmar Martech
    8.5
    1 Ratings
    8% above category average
    Ad deployment00 Ratings9.01 Ratings
    Display advertising00 Ratings9.01 Ratings
    Ad display and retargeting segmentation00 Ratings9.01 Ratings
    Sequence targeting00 Ratings7.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Celtra and Inmar Martech
    Feature
    Celtra
    -
    Ratings
    Inmar Martech
    9.4
    1 Ratings
    19% above category average
    Ad performance reports00 Ratings7.01 Ratings
    Ad conversion tracking00 Ratings10.01 Ratings
    Ad attribution reporting00 Ratings10.01 Ratings
    Cross-channel ad management00 Ratings10.01 Ratings
    Ad forecasting and optimization00 Ratings10.01 Ratings
    Best Alternatives
    CeltraInmar Martech
    Small Businesses
    No answers on this topic
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    No answers on this topic
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    No answers on this topic
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CeltraInmar Martech
    Likelihood to Recommend
    10.0
    (2 ratings)
    9.0
    (1 ratings)
    User Testimonials
    CeltraInmar Martech
    Likelihood to Recommend
    Celtra
    Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
    Incentivized
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    Inmar Intelligence
    Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
    Incentivized
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    Pros
    Celtra
    • I like that Celtra is under a high-quality price and minimum requirement.
    • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
    • The campaigns are phenomenal, and the marketing management is excellent.
    • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
    • As for formats, I can pretty much create whatever I want.
    Incentivized
    Read full review
    Inmar Intelligence
    • Client Service
    • Performance
    • Optimizations
    • Detailed planning
    Incentivized
    Read full review
    Cons
    Celtra
    • It is a very click-happy environment, which means there is room for human error
    • The color scheme can make it easy to loose your place
    • There is no bulk editing option so task completion can be lengthy
    Incentivized
    Read full review
    Inmar Intelligence
    • Self-Service
    • Case Studies
    • Planning collateral
    Incentivized
    Read full review
    Alternatives Considered
    Celtra
    Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
    Incentivized
    Read full review
    Inmar Intelligence
    No answers on this topic
    Return on Investment
    Celtra
    • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
    • Positive - no need for outsourcing to other creative agencies so we save more costs
    • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
    Incentivized
    Read full review
    Inmar Intelligence
    • Positive ROI
    • Increase in ticket sales
    • Competed with internal Retargeting
    Incentivized
    Read full review
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