December 07, 2018
Score 6 out of 10
Overall Satisfaction with Celtra
Celtra is used primarily to create Rich Media advertisements. We then utilize Celtra to deploy the creative tags to various DSPs and track performance and scale. We have our in-house creator make the units, then it becomes the trader's responsibility to traffic the tags in the DSP and make sure the creative actually serves. Because Celtra is self-service, we can save on outsourcing costs by employing our in-house employees.
- Celtra's creative preview tool works well and is a necessity
- The UI itself is easy to navigate and does not lag in terms of load time
- The search functionality works well as it should
- It is a very click-happy environment, which means there is room for human error
- The color scheme can make it easy to loose your place
- There is no bulk editing option so task completion can be lengthy
- Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
- Positive - no need for outsourcing to other creative agencies so we save more costs
- Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
I've really exclusively used this platform for rich media creation. There are other platforms out there for native advertisements such as TripleLift, which I've used in the past, that stacks up pretty well to Celtra. Truthfully we don't use any other ad creation platforms except for Celtra. We have had the option to work with Teads, but ended up not.
Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.