TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Celtra

    Score6 out of 10
    N/ACeltra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.N/A

    Somplo

    N/AN/ASomplo, headquartered in Petah Tikva, Israel, is providing an advanced self-service Creative & Media Management Platform (CMP) for digital advertising formats (Video, Rich & Display). Somplo serves Publishers, Media Agencies, Creative Agencies and Brands domestic and export. The Somplo CMP is designed for all platforms and for DSP’s, Google DV & Google AdWords and more, for direct and programmatic campaigns. Somplo's primary focus is to Simplify the creation and optimization of Rich Media…N/A
    Pricing
    CeltraSomplo
    Editions & Modules
    No answers on this topic
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    Offerings
    Pricing Offerings
    CeltraSomplo
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    CeltraSomplo
    Likelihood to Recommend
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    CeltraSomplo
    Likelihood to Recommend
    Celtra
    Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
    Incentivized
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    Somplo
    No answers on this topic
    Pros
    Celtra
    • I like that Celtra is under a high-quality price and minimum requirement.
    • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
    • The campaigns are phenomenal, and the marketing management is excellent.
    • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
    • As for formats, I can pretty much create whatever I want.
    Incentivized
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    Somplo
    No answers on this topic
    Cons
    Celtra
    • It is a very click-happy environment, which means there is room for human error
    • The color scheme can make it easy to loose your place
    • There is no bulk editing option so task completion can be lengthy
    Incentivized
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    Somplo
    No answers on this topic
    Alternatives Considered
    Celtra
    Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
    Incentivized
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    Somplo
    No answers on this topic
    Return on Investment
    Celtra
    • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
    • Positive - no need for outsourcing to other creative agencies so we save more costs
    • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
    Incentivized
    Read full review
    Somplo
    No answers on this topic
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