Celtra vs. Verizon Cloud

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.

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I think this service works very well for me, but I have been a Verizon customer for almost 15 years. If you are someone who hops carriers it may not be the best fit. I also like that you can easily use it with all of your employees regardless if they prefer Android or Apple phones. (Whereas using Apple's or Google's services may not work seamlessly for all phones.) I think it still has room for improvement, and sometimes I worry about the longevity of utilization due to the nature of cell phone carriers constantly changing prices, plans, and every option under the sun to make a buck that we could be very screwed in the future if Verizon does something stupid (because historically, they all have)

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• I like that Celtra is under a high-quality price and minimum requirement.
• It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
• The campaigns are phenomenal, and the marketing management is excellent.
• We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
• As for formats, I can pretty much create whatever I want.

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• Auto-Sync of files or contacts to the cloud that are chosen to be auto-synced.
• Has the ability to turn off auto-sync and allow only manual sync.
• Stores files and contacts in the cloud for later recovery in case of a data loss.

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• It is a very click-happy environment, which means there is room for human error
• The color scheme can make it easy to loose your place
• There is no bulk editing option so task completion can be lengthy

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• The home screen shows a little bit of everything, but being a control freak, I would like to be able to customize it. (Granted, it would most likely have most of the same elements, but, for example, I don't need photos scrolling across the top. I'd rather have buttons like quick links to jump directly to what I want or to see a further bird's eye view of the content.
• I like receiving notifications that a back-up is complete, but I would like to be able to set what other notifications are and aren't allowed to push to my phone.
• I have set Verizon Cloud to back up on wifi OR using the data network. But if you are using wifi while doing a content restore and you lose that connection, either by leaving the building or the local wifi dropping out momentarily, the entire content restore will stop and need to be restarted. This can be very frustrating.

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Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.

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All of the others provide more free storage. Verizon should out best or at least equal the best when you are already a Verizon data subscriber. It seems that by not doing this that they want to "nickle-and-dime" their already loyal customer base

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• Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
• Positive - no need for outsourcing to other creative agencies so we save more costs
• Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor

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• Thus far is has been a positive experience, and has saved a lot of man hours of both employees who replaced their phones to the IT department trying to help them put everything back no longer needs to go through a lengthy process.
• The cost of this option is a bit higher than I'd like. I think Verizon is a little too proud of a product that every company is now starting to offer.
• There is a free version with limited space, so at least trying it out to see how it will fit with your needs isn't much of a risk.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info