TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ceros Studio

    Score8.7 out of 10
    Enterprise companies (1,001+ employees)
    Ceros Studio is a content marketing software platform that enables designers and marketers to create interactive web content, without the need for coding or developers.

    $36,000

    per year

    Opal

    Score9.1 out of 10
    Enterprise companies (1,001+ employees)
    Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…

    $8.29

    per month

    Pricing
    Ceros StudioOpal
    Editions & Modules
    Annual Subscription
    36,000
    per year
    Opal Pro
    $8.29
    per month
    Opal
    Free Forever
    Teams Pro
    Custom Pricing
    per month
    Offerings
    Pricing Offerings
    Ceros StudioOpal
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Ceros StudioOpal
    Content Creation
    Comparison of Content Creation features of Ceros Studio and Opal
    Feature
    Ceros Studio
    8.0
    4 Ratings
    2% above category average
    Opal
    -
    Ratings
    Ideation10.03 Ratings00 Ratings
    Approval workflows4.03 Ratings00 Ratings
    Content collaboration9.04 Ratings00 Ratings
    Network for content licensing/production9.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Ceros Studio and Opal
    Feature
    Ceros Studio
    5.7
    4 Ratings
    31% below category average
    Opal
    -
    Ratings
    Content hub9.03 Ratings00 Ratings
    Forms / Gated content3.03 Ratings00 Ratings
    Embedded CTAs8.04 Ratings00 Ratings
    Content distribution4.03 Ratings00 Ratings
    Content promotion8.03 Ratings00 Ratings
    Content automation2.02 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Ceros Studio and Opal
    Feature
    Ceros Studio
    3.7
    4 Ratings
    66% below category average
    Opal
    -
    Ratings
    Audience profiling and targeting1.02 Ratings00 Ratings
    Closed-loop tracking and reporting1.04 Ratings00 Ratings
    Content performance analytics5.03 Ratings00 Ratings
    Campaign optimization dashboard2.03 Ratings00 Ratings
    Competitive analytics9.72 Ratings00 Ratings
    Best Alternatives
    Ceros StudioOpal
    Small Businesses
    Contently
    Score9.9 out of 10
    monday marketer (discontinued)
    Score10 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Adobe Marketing Cloud
    Score9.3 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Adobe Marketing Cloud
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ceros StudioOpal
    Likelihood to Recommend
    9.0
    (4 ratings)
    9.2
    (5 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Ceros StudioOpal
    Likelihood to Recommend
    Ceros
    Ceros is fantastic for companies who can afford it. It's not ideal for startups who don't have the budget for it. If your company or agency is interested in creating interactive content, but you don't have the skill sets in-house to develop or code them properly, Ceros is for you
    Incentivized
    Read full review
    OPAL
    I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
    Incentivized
    Read full review
    Pros
    Ceros
    • Easy to use and adopt user interface. If you know basic Photoshop, you can use this.
    • Encouraging roadmap - the product has gotten better every year. The company obviously listens to client feedback.
    • Smart, dedicated client team - always checking in, comes with new ideas, generally nice people. We always love our meetings with them!
    Incentivized
    Read full review
    OPAL
    • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
    • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
    • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
    Incentivized
    Read full review
    Cons
    Ceros
    • A direct to consumer model
    • Price point is high, but understandably
    Incentivized
    Read full review
    OPAL
    • No publishing capabilities, for the most part.
    • No analytics tie-ins.
    • Rather pricey.
    • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
    Incentivized
    Read full review
    Support Rating
    Ceros
    Our CSMs have always been 100% and their support team typically responds within an hour or two. Their design/build team also worked with us on perfecting several experiences and are always mindful of how a project is going. One of their designers didn't really understand one of our requests and the project took more rounds of revisions than in previous projects, but they rectified the issue and the project came out well in the end. That outcome probably only happened in the time it did due to our CSM consistently checking in and getting feedback throughout the project - unfortunately, not something that happens enough with all our partners.
    Incentivized
    Read full review
    OPAL
    No answers on this topic
    Alternatives Considered
    Ceros
    Ceros takes what would be difficult to accomplish in the Adobe suite of products and makes it easy. When it comes to user experience, user interface and customization options, Ceros is a much better alternative than Adobe. However, Adobe is the trusted name and some may be more comfortable with Adobe products
    Incentivized
    Read full review
    OPAL
    You get for what you paid for. Opal has more features
    Incentivized
    Read full review
    Return on Investment
    Ceros
    • Increased win rate during presentations.
    • Elevated content appearance.
    • Engaged audience more.
    Incentivized
    Read full review
    OPAL
    • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
    • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
    • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
    Incentivized
    Read full review
    ScreenShots

    Opal Screenshots

    Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.